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Viant Launches IPO

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Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. Viant got its start as Specific Media. The IPO will raise as much as $181M for Viant. and $21.00

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Social Reality Moves To NASDAQ

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Los Angeles-based Internet advertising firm Social Reality , which develops software for automating real time bidding (RTB) advertising, is moving to the NASDAQ Capital Market this morning. Social Reality said its Class A common stock will begin trading as SRAX. Social Reality had previously been listed over the counter.

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Circle Street Acquired By Valassis

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Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. circle street valassis merger acquisition mobile advertising local launchpadla'

Incubator 153
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Interview with Howard Marks, Start Engine

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Los Angeles is an amazing place, and we have fashion, e-commerce, advertising, games, media, entertainment companies which I think make Los Angeles a phenomenal place. When is your first class? Howard Marks: Our first class starts in January, and we're already accepting applications.

CTO Coach 194
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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

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Daniel Altman: We recently were in the fall class of MuckerLab. My background is that I was at IAC, focused on advertising solutions and advertising engagement. My background is that I was at IAC, focused on advertising solutions and advertising engagement.

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Interview with Ross Levinsohn, Velocity Interactive Group

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This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. Ross Levinsohn is a board member at FatTail and a venture capitalist at Velocity Interactive (www.velocityig.com), and headed up Fox Interactive Media's buy of MySpace.

Media 100
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Interview with Patrick Kennedy, Sidebar

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The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. So carriers are a major customer of yours?

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