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Rubicon Project: Q2 Advertising Grows

socalTECH

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

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Rubicon Signs New York Advertising Firm

socalTECH

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). Advertisers. California's technology industry possible. professionals? to San Diego. audience, please contact us to.

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Rubicon Bolsters Certified Inventory Effort

socalTECH

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Tags: rubicon project online advertising invenstory adsafe. READ MORE>>.

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Rubicon Taps Firm to Sell Premium Ads

socalTECH

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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Interview with Rahul Sonnad, Geodelic

socalTECH

We caught Rahul in a more serious conversation, and spoke to him about his venture funded, location-based information startup and what it's up to, as well as got the story behind the firm's incubation at Clearstone Ventures. Actually, from that, I just got lots of analogies with publishing geographic specific content. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Incubated by Clearstone Ventures in 2008. Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

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