socalTECH

DECEMBER 17, 2009

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

socalTECH

OCTOBER 25, 2011

Rubicon Project operates an online platform which helps to maximize the advertising revenue for online publishers, by selecting the most profitable ad networks for publishers on a real-time basis. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.

Clearstone 145

Clearstone News Advertising Los Angeles 145

socalTECH

SEPTEMBER 15, 2009

Los Angeles-based Rubicon Project , a venture backed provider of online advertising optimization services, said today that it has acquired Others Online , a provider of a behavioral targeting service for the online advertising industry. Rubicon said the buy will help it build out its platform. READ MORE>>.

Clearstone 133

Clearstone Advertising Acquisition Los Angeles 133

socalTECH

NOVEMBER 24, 2009

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Tags: rubicon project online advertising invenstory adsafe. READ MORE>>.

Clearstone 124

Clearstone Advertising Equity Sites 124

socalTECH

NOVEMBER 1, 2010

Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. Tags: rubicon project news audience network merger acquisition venture capital advertising. The new funding brings Rubicon's total funding to $60M.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Tags: rubicon project advertising publishing.

Tool 145

Tool Clearstone Statistics Screening 145

socalTECH

AUGUST 26, 2009

According to Rubicon, which provides online advertising optimization software and services, it has hired on Kaylie Smith as Managing Director in Sydney to head up its Australian and Asian operations. Tags: executive asia advertising online project rubcion. READ MORE>>.

Clearstone 100

Clearstone Advertising Google Los Angeles 100

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. Rubicon Project operates a service which helps online publishers optimize which advertising networks to use on their web sites, to improve their CPMs.

Clearstone 100

Clearstone Advertising Equity Research 100

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Helping entrepreneurs succeed. Clearstone Venture Partners (www.clearstone.com). Advertisers. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Startups Made Simple.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Incubated by Clearstone Ventures in 2008. Current round: $4.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

JULY 13, 2009

We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. The objective is to provide more mentoring for startups, and actually getting in and helping them.

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157