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Rubicon Project Surges In IPO

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Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. The IPO is a huge win for backers Clearstone Ventures, News Corp., Clearstone owned about 24.0% and Mayfield.

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Rubicon Signs New York Advertising Firm

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Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

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Rubicon Project: $100M+ In Revenues This Year, Profitability In Q4

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Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

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Rubicon Project Up 33.60 Percent In IPO

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Santa Monica-based The Rubicon Project , which develops ad optimization technology and operates a related online advertising exchange, closed up 33.60% at $20.04 Rubicon was venture backed by Clearstone Ventures, News Corp., in its first day on the markets, after its debut as RUBI on the New York Stock Exchange.

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Report: Rubicon Project Nearing Deal With New Corp. For FAN

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According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and others. to fold the firm in with the Fox Audience Network (FAN).

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Geodelic Rolls Out Clear Channel App for Android

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Santa Monica-based Geodelic , the developer of mobile location information applications headed by Rahul Sonnad, has rolled a new mobile application from Clear Channel. Geodelic is backed by Clearstone Venture Partners, MK Capital, and Shasta Ventures. The two had announced the deal in August. READ MORE>>.

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Rubicon Serves Up A Trillion Display Ads

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Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon is venture backed by News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn.