socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Tags: rubicon project advertising publishing.

Tool 145

Tool Clearstone Statistics Screening 145

socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to Rubicon's web product. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Tags: rubicon project advertising publishing online. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

NOVEMBER 24, 2009

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Tags: rubicon project online advertising invenstory adsafe. READ MORE>>.

Clearstone 124

Clearstone Advertising Equity Sites 124

socalTECH

NOVEMBER 23, 2010

Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network. Rubicon is venture backed by News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

NOVEMBER 1, 2010

Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. Tags: rubicon project news audience network merger acquisition venture capital advertising. The new funding brings Rubicon's total funding to $60M.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

socalTECH

OCTOBER 20, 2008

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Rubicon Project develops technology used to optimize advertising revenues for web publishers. READ MORE>>

eHarmony 100

eHarmony Oracle Clearstone Advertising 100

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. Rubicon Project operates a service which helps online publishers optimize which advertising networks to use on their web sites, to improve their CPMs.

Clearstone 100

Clearstone Advertising Equity Research 100

socalTECH

JUNE 8, 2009

Rubicon, which provides online advertising optimization for web publishers, said that Stevens joins form MySpace, where he was SVP of Audience and also VP of MySpace's European operations. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures. Stevens has also previously served at Silverpop.

Clearstone 100

Clearstone Advertising Web Los Angeles 100

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

socalTECH

FEBRUARY 10, 2010

We caught Rahul in a more serious conversation, and spoke to him about his venture funded, location-based information startup and what it's up to, as well as got the story behind the firm's incubation at Clearstone Ventures. Rahul Sonnad: We did a seed round with Clearstone Ventures, that incubated us in their Santa Monica office.

Clearstone 124

Clearstone Incubator HTML Twiistup 124

Both Sides of the Table

JULY 1, 2010

Analytics also extend to iPhone and web apps using Facebook Connect. Incubated by Clearstone Ventures in 2008. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. a fbFund winner. Competitors: Omniture , Webtrends.

Zag 248

Zag Truecar Venture Capital CarsDirect 248