Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. pushing CEOs and business owners to innovate to outperform the competition. California's technology industry possible. professionals? to San Diego.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Now, let’s look at Automated Advertising. The Automated Advertising Industry' and transformed the category into CRM.

Advertising 76

Advertising Sales Organization Custom 76

Startup Professionals Musings

OCTOBER 29, 2010

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” That implies competitive now, and the potential to stay in the lead.

Competition 89

Competition Patents IBM IBM 89

Startup Professionals Musings

NOVEMBER 20, 2022

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Customer 103

Customer Custom Competition Netflix 103

Berkonomics

NOVEMBER 19, 2020

Once we had what we thought was the answer, in allowing for display advertising on these sites. But the competition among sites has overwhelmed available inventory of paying advertisers, greatly reducing the cost per thousand views, and making display ads no longer a preferred revenue source for marginal sites.

Metrics 296

Metrics Sites Advertising Web 296

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

APRIL 14, 2017

Revenue and competitive position followed. Facebook competed against the model of free customer use paid by advertisers of Google, and the sophisticated data delivery infrastructures of YouTube and Netflix. Facebook’s winning strategy was a laser focus on increasing active user counts and time spent online.

Competition 65

Competition Social Media Metrics Customer 65

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product.

OpenX 159

OpenX Product Advertising Demand 159

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The impact of this is that hyper-speed, hyper-scale advertising automation/decisioning platforms now require hardware that’s faster than hardware required to scale Web sites or mobile applications.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? You’ll have less competition. Find a marketing or advertising outlet that is not saturated with other messages for nearly identical offerings. This is easy. Of course not.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

FEBRUARY 23, 2020

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. These principles include the following: Free and ultra-low cost may no longer be competitive.

Marketing 124

Marketing Custom Customer Competition 124

socalTECH

JULY 26, 2016

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition.

Outsource Development 100

Outsource Development Advertising Commerce Competition 100

Startup Professionals Musings

MAY 9, 2022

Outbehave Your Competition to Create Customers for Life ,” offers eight key principles for defining and managing the experience to keep it consistent and profitable: Keep every employee on stage, delivering an experience. They have to out-behave and outperform your competition. Gregg Lederman, in his classic book, “ ENGAGED!:

Custom 123

Custom Customer Services Training 123

SoCal Tech Calendar

JULY 14, 2010

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition.

IP 100

IP Competition Technology Company 100

Startup Professionals Musings

AUGUST 20, 2021

For more complex or creative projects, where required hours to complete the work are less predictable, your experience, work ethic, and productivity are competitive advantages. Know your competitive value. These include office space and supplies, travel, training, bookkeeping, advertising, and many others.

Pricing 149

Pricing Mentor Entrepreneur News 149

Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. Financial impact of the win was not disclosed. READ MORE>>.

OpenX 100

OpenX Media News Advertising 100

Startup Professionals Musings

DECEMBER 8, 2021

Keep up with the competition. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Ignoring what your competition does is sure to limit your business longevity. Almost 40% of small businesses that sell on Facebook say it is their sole sales channel. Marty Zwilling.

Social Media 142

Social Media Media Platform Custom 142

Startup Professionals Musings

MAY 1, 2021

Love that sustainable competitive advantage. Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.

Startup 160

Startup Patents Competition Social Network 160

socalTECH

JANUARY 27, 2016

Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

NOVEMBER 21, 2012

LegalZoom said that the suit alleges false and misleading advertising by RocketLawyer, trademark infringement, and unfair competition. Glendale-based LegalZoom , the online service which provides legal documents to consumers and small businesses, said late Tuesday that it has filed a lawsuit against competitor RocketLawyer.

Legalzoom 183

Legalzoom Glendale Advertising Competition 183

Startup Professionals Musings

MAY 26, 2023

You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. The result can be a host of new competitive and price challenges which can stall growth or require excessive resources and time. Incent these early.

Product 141

Product Services Technical Review Artificial Inteligence 141

socalTECH

AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

Google 191

Google Advertising Santa Monica SoCalTech 191

socalTECH

NOVEMBER 17, 2010

Amazon is not the only company looking to make a business out of online film submissions: We dug up some of the other local competition in this space, mined from our database of startups , with brief details below: Amazon Studios. Have we missed other notable, film-competitions sites out there? Hollywood Heavyweights: Jack Epps, Jr.,

Sites 217

Sites Hollywood Summary USC 217

Startup Professionals Musings

FEBRUARY 11, 2023

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.

Startup 118

Startup Satisfaction Customer Custom 118

socalTECH

OCTOBER 21, 2010

San Clemente-based Poptent , an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. Tags: poptent venture capital crowdsourced internet advertising crowdsource video content hollywood. The firm had previously been known as XLNTads. READ MORE>>.

Funding 150

Funding SoCalTech Advertising Hollywood 150

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

Startup Professionals Musings

JANUARY 8, 2021

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Startup 154

Startup Training Custom Customer 154

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Develop 138

Develop Development Platform Mobile 138

socalTECH

OCTOBER 22, 2015

Santa Monica-based videogame publisher Activision Blizzard announced this morning that it has launched a brand new, Esports division, which will focus on competitive gaming and growth of esports. Activision titles in the Esports are include StarCraft, World of Warcraft, Heroes of the Storm, HearthStone, and more.

Activision 100

Activision Santa Monica Competition Advertising 100

Berkonomics

JULY 18, 2019

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes. Patents, branding, marketing and more.

Patents 120

Patents Resource Training Advertising 120

socalTECH

AUGUST 30, 2010

Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services. According to a lawsuit filed Monday in the New York Southern District Court (The Gross Family Foundation, Inc.

Advertising 182

Advertising Entertainment Media Competition 182

socalTECH

MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. However, Twitter's own "Promoted Tweets" feature is direct competition to TweetUp's services.

Idealab 173

Idealab GRP Partners Advertising Pasadena 173