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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising.

GumGum Analyzes Sports Teams Sponsorships, Advertising

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Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum, which is best known for its in-image advertising, said it has launched GumGum Sports , a new division of its GumGum Visual Intelligence arm, which uses computer vision technology to understand how fans are consuming sports content on broadcast TV, streaming, and social channels.

Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The best-performing ads are often custom, high-impact rich media ads that integrate seamlessly into a publisher’s content with interactivity, video and other features.

Gravity Debuts Content Personalization API

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The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. gravity myspace personalization advertising content recommendation engine software

Silicon Beach Report Feb. 20: Whatsapp Updates with Snapchat-Like Vanishing Content

L.A. Business Journal

WhatsApp updates with Snapchat-like vanishing content, SpaceX lands its latest Falcon 9 rocket booster, media buying on Snapchat confuses advertisers, and more

OK Go Super Bowl Video Illustrates Collision Between Content, Technology

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The video was just one of a number of ads filmed in the Los Angeles area for the Super Bowl, which is not unusual as its center for the entertainment and advertising industry. startups technology music stars youtube hollywood content video bowl super okgo

KidZui Launches Advertising Platform

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San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. KidZui also said that it will provide parents with reports on kids interests--as well as links to relevant promotions and product information--based on when kids "like" content.

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically.

Demand Media Expands Content Offerings

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Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. demand media content marketing advertising experian infographics

NewFronts | Monetizing Digital Content [Live]

Tech Zulu Event

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Content partners include Discovery, CBS, Time Inc., Advertisers include Target, Kraft, Huggies, Hyundia, and more.

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI.

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TubeMogul Acquired By Adobe For $540M

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TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. tubemogul adobe merger acquisition content streaming video advertising

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Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

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Stocktwits Inks Content Deal With CNNMoney

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San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. According to StockTwits, the content partnership with CNNMoney will feature editorial content from its blog network, linking directly to individual blogs its its StockTwits Blog Network, and also includes an advertising revenue share program.

ZEFR Launches New Product

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Venice, California-based ZEFR , which develops technology for helping movie studios, music labels, and others identify, claim, and manage content on YouTube, said today that it has launched a new product. zefr youtube video content identification brands advertising

ReachLocal Acquired By Gannett For $156M

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ReachLocal helps small and medium sized businesses place and buy online advertising. reachlocal online local advertising gannett merger acquisition publishing publisher contentWoodland Hills-based ReachLocal is being acquired by publishing giant Gannett Co. , in a deal worth approximately $156M, the two companies said on Monday afternoon. ReachLocal said Gannett would pay $4.60 per share in cash for the company.

Why Twitter Analytics Is The Holy Grail For Every Content Marketer

Tech Zulu Event

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Why does twitter analytics considered as the “Holy Grail” for every content marketer? Photo courtesy of Search Engine Journal via Pinterest.

Baboo Sets Sights On Digital Marketing

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The startup, headed by Drake Sutton-Shearer, is offering up media content in exchange for micro-survey answers, to help bolster music, film, TV, sports, and gaming brands. baboo startup digital marketing entertainment content hollywood brands advertising

Hulu Tops 2M Subscribers, Plans New Ad Structure

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The company announced the milestone as it announced anew, advertising structure, where it says it will now only charge advertisers based on a 100 percent completion rate. Hulu said there will be no charge for the change, where advertisers will not be charged unless their advertisements have been streamed through completion. hulu advertising plus video streaming content

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

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We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. Why would a brand or advertiser want to work with Adly?

GumGum Jumps Into Publishing With New Site

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Santa Monica-based GumGum , the developer of computer vision and artificial intelligence software focused on the advertising industry, has jumped into the online publishing business, saying it has started a new online publication call The Visionary. GumGum said it will publish original and curated content, a newsletter, awards and more focused on artificial intelligence and computer vision. gumgum visionary content publishing artificial intelligence computer vision software

Hulu Launches 2013 AdZone For Super Bowl Ads

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Fans of the advertising which rolls out with the Super Bowl will be happy to see that Hulu has once again rolled out its Hulu AdZone , to highlight all of the Super Bowl advertising which will debut again this year at Super Bowl XLVII.

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Kixer's Co-Founders On Mobile Ads and Early Exits

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That's the story behind Los Angeles-based Kixer (www.kixer.com), which saw a great exit last week as it was acquired by content management software developer Lakana. Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps.

MobiGirl Media Targets Mobile Ads For Girls

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A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. The ad network said it is providing COPPA-compliant advertising to such popular mobile apps as Singing Daisies, Teen Dream House, My Pet Hospital, Pony Girls and Pop Star Dress Up. mobigirl media mobile advertising female advertise mobigirlmedia girl coppa children kids

Nativo Raises $20M For Native Advertising

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Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. Nativo's software helps integrate advertising into a publisher's website and streams, making the distribution of advertising more like the editorial that a publisher offers -- which results in much greater clickthrough, although the technique is somewhat controversial in that it confuses editorial content and ads with end users.

Tastemade: Our Content Better Than Ads

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Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study

VIRURL Debuts Native Advertising Product

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Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. virurl native advertising blogging blogger content

Cracked.com Launches New Advertising Format

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Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Cracked.com said its new Virals ad product will trigger an advertising campaign on content, when it exceeds a specific threshold of activity. cracked advertising format internet demandmedia demand content

Hulu Confirms Plans For Live TV Streaming Service

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Hulu's Upfront offers up a look into Hulu's shows and business to major advertisers. live hulu television streaming cable service content hollywoodLos Angeles-based Hulu confirmed today at its Upfront event in New York that it indeed is planning to roll out a live, TV streaming service next year.

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Tongal Names Chief Marketing Officer

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Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowdLos Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position.

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Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

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Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. Rubicon's mobile ad platform helps mobile publishers insert a wide range of video ads into their mobile content, including pre/mid/post-roll, interstitial, native, and even vertical ads, among its many supported formats. rubicon project video advertising market marketplace

FameBit Buys Refame

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Famebit said the deal will help it automate short form, video content creation on Vine, Snapchat, and Instagram. famebit refame merger acquisition scienceinc youtube influencer marketplace advertisingSanta Monica-based Famebit , the Youtube influencer marketplace led by David Kierzzkowski, has acquired short form, video marketing company Refame , the two announced this morning. Financial details of the buy were not disclosed.

TubeMogul Adds To Funding For Video Advertising

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Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures. tubemogul venture capital video advertising network content hollywood

Nativo Gets $3.5M For Native Advertising Technology

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Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Nativo''s technology revolves around inserting sponsored content into the site of publishers automatically. Sponsored content/native advertising is the technique of interspersing information from sponsors or advertisers within a news stream or forum--in a way that it looks and feels like editorial. nativo venture capital advertising sponsored content

Triton Digital Wins NRG Media

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Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. According to Triton Digital, NRG Media has selected the content management system (CMS) and Club components of Triton's Audience Management Platform (AMP) for use across the company's 45 radio stations. triton digital advertising audio content management marketing software

Tongal Hits $1M In Rewards Pool For User Generated Video

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Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative

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Evolve Media Launches New Native Video Advertising Product

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Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. evolve media native video advertising ingage The company said its new product brings video out of the "right rail blind spot" on websites.

WebVisible Ties With Publisher Media General

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Los Angeles-based WebVisible , which helps small and medium sized businesses place online advertising, said this week that it has inked a deal with newspaper and television publisher Media General. According to WebVisible, the partnership will allow Media General's advertisers to gain access to WebVisible's online advertising technology.Financial details of the deal between the firms was not announced. content publishing media business advertising online general webvisible

Demand Media Targets Food Advertisers

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Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Demand said it has created a special offering--which includes both premium video, contextual integration, and display advertising units--to help reach consumers on its site. Tags: demand media advertising food eating advertiser targeting livestrong ehow

Rubicon Project: Q2 Advertising Grows

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Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content