Snap and Time Warner Sign $100 Million Content Deal

L.A. Business Journal

The deal, reportedly valued at $100 million, will include both entertainment and advertising content Snap Inc. and Time Warner Inc. announced a global partnership to develop made-for-Snap shows over the next two years.

The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising.

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Snap, Time Warner Sign $100M Content And Ad Deal

socalTECH

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros. snap snapchat timewarner content advertising stories

Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The best-performing ads are often custom, high-impact rich media ads that integrate seamlessly into a publisher’s content with interactivity, video and other features.

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. It is absolutely MVP of advertising.

Demand Media Applies Content Strategy To eNom

socalTECH

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios. eNom said it will offer up Demand's content through a service called RichContent. dotorg domain domainer content media demand enom

Four Advertising Platforms You Really Should Try

Tech Zulu Event

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. Most adverts are a necessary pain that websites are forced to endure, so that they can pay their content creators. Apps & Software Startups Advertisin

OK Go Super Bowl Video Illustrates Collision Between Content, Technology

socalTECH

The video was just one of a number of ads filmed in the Los Angeles area for the Super Bowl, which is not unusual as its center for the entertainment and advertising industry. startups technology music stars youtube hollywood content video bowl super okgo

KidZui Launches Advertising Platform

socalTECH

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. KidZui also said that it will provide parents with reports on kids interests--as well as links to relevant promotions and product information--based on when kids "like" content.

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically.

Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. demand media content marketing advertising experian infographics

NewFronts | Monetizing Digital Content [Live]

Tech Zulu Event

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Content partners include Discovery, CBS, Time Inc., Advertisers include Target, Kraft, Huggies, Hyundia, and more.

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Since then, the craft of advertising online has matured from an art to a science. This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI.

TubeMogul Acquired By Adobe For $540M

socalTECH

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. tubemogul adobe merger acquisition content streaming video advertising

Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011

Tech Zulu Event

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

Stocktwits Inks Content Deal With CNNMoney

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San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. According to StockTwits, the content partnership with CNNMoney will feature editorial content from its blog network, linking directly to individual blogs its its StockTwits Blog Network, and also includes an advertising revenue share program.

ZEFR Launches New Product

socalTECH

Venice, California-based ZEFR , which develops technology for helping movie studios, music labels, and others identify, claim, and manage content on YouTube, said today that it has launched a new product. zefr youtube video content identification brands advertising

ReachLocal Acquired By Gannett For $156M

socalTECH

ReachLocal helps small and medium sized businesses place and buy online advertising. reachlocal online local advertising gannett merger acquisition publishing publisher contentWoodland Hills-based ReachLocal is being acquired by publishing giant Gannett Co. , in a deal worth approximately $156M, the two companies said on Monday afternoon. ReachLocal said Gannett would pay $4.60 per share in cash for the company.

Why Twitter Analytics Is The Holy Grail For Every Content Marketer

Tech Zulu Event

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Why does twitter analytics considered as the “Holy Grail” for every content marketer? Photo courtesy of Search Engine Journal via Pinterest.

Hyundai Links With Mitu On Latino Youth Outreach

socalTECH

Los Angeles-based mitu , the Latino-focused online content developer backed by Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures, said on Monday that has linked up with Hyundai Motor America , to launch a new digital series called "What's Good in your Hood". According to the two, the new branded content series will help Hyundai connect with latino youth and communities in the America, by highlighting the impact of local businesses in Latino communities.

Social Reality Becomes SRAX

socalTECH

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners." social reality srax advertising technology tools software

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Baboo Sets Sights On Digital Marketing

socalTECH

The startup, headed by Drake Sutton-Shearer, is offering up media content in exchange for micro-survey answers, to help bolster music, film, TV, sports, and gaming brands. baboo startup digital marketing entertainment content hollywood brands advertising

Hulu Tops 2M Subscribers, Plans New Ad Structure

socalTECH

The company announced the milestone as it announced anew, advertising structure, where it says it will now only charge advertisers based on a 100 percent completion rate. Hulu said there will be no charge for the change, where advertisers will not be charged unless their advertisements have been streamed through completion. hulu advertising plus video streaming content

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. Why would a brand or advertiser want to work with Adly?

Hulu Launches 2013 AdZone For Super Bowl Ads

socalTECH

Fans of the advertising which rolls out with the Super Bowl will be happy to see that Hulu has once again rolled out its Hulu AdZone , to highlight all of the Super Bowl advertising which will debut again this year at Super Bowl XLVII.

MobiGirl Media Targets Mobile Ads For Girls

socalTECH

A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. The ad network said it is providing COPPA-compliant advertising to such popular mobile apps as Singing Daisies, Teen Dream House, My Pet Hospital, Pony Girls and Pop Star Dress Up. mobigirl media mobile advertising female advertise mobigirlmedia girl coppa children kids

Kixer's Co-Founders On Mobile Ads and Early Exits

socalTECH

That's the story behind Los Angeles-based Kixer (www.kixer.com), which saw a great exit last week as it was acquired by content management software developer Lakana. Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps.

Nativo Raises $20M For Native Advertising

socalTECH

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. Nativo's software helps integrate advertising into a publisher's website and streams, making the distribution of advertising more like the editorial that a publisher offers -- which results in much greater clickthrough, although the technique is somewhat controversial in that it confuses editorial content and ads with end users.

GumGum Jumps Into Publishing With New Site

socalTECH

Santa Monica-based GumGum , the developer of computer vision and artificial intelligence software focused on the advertising industry, has jumped into the online publishing business, saying it has started a new online publication call The Visionary. GumGum said it will publish original and curated content, a newsletter, awards and more focused on artificial intelligence and computer vision. gumgum visionary content publishing artificial intelligence computer vision software

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Tastemade: Our Content Better Than Ads

socalTECH

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study

VIRURL Debuts Native Advertising Product

socalTECH

Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. virurl native advertising blogging blogger content

Cracked.com Launches New Advertising Format

socalTECH

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Cracked.com said its new Virals ad product will trigger an advertising campaign on content, when it exceeds a specific threshold of activity. cracked advertising format internet demandmedia demand content

Hulu Confirms Plans For Live TV Streaming Service

socalTECH

Hulu's Upfront offers up a look into Hulu's shows and business to major advertisers. live hulu television streaming cable service content hollywoodLos Angeles-based Hulu confirmed today at its Upfront event in New York that it indeed is planning to roll out a live, TV streaming service next year.