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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. Pricing on the new tool was not released.

Content 199
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Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

socalTECH

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. The new offering will provide SEO services and content advertising services. READ MORE>>.

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Perfect Market Names Chief Strategy Officer

socalTECH

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

Altadena 154
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154
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Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. Ah, the joys of youthful naivete. I didn’t want to obsess with it (I have a day job!)

News 284
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers. Addressable advertisements are capable of being targeted to the individual household.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. The first phase was just getting all the content online via YouTube. He is starting to see this occur in sites that are verticalizing content. 34:30 – 37:00). 40:30 –41:30).

Capital 265