socalTECH

JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

Advertising 183

Advertising Social Network Los Angeles Content 183

socalTECH

SEPTEMBER 27, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow. Other details on the new offering were not released.

Advertising 169

Advertising Demand eHow Media 169

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites. READ MORE>>.

Sites 154

Sites Web Search Engine Optimization Mobile 154

socalTECH

NOVEMBER 3, 2010

Irvine-based Local.com , the provider of online local business search sites, said this morning that it is in a big relaunch of the firm's flagship site. According to the firm, it has reorganized its site to divide its site into vertical categories, particularly focused on the "household manager/soccer mom" category.

Sites 150

Sites Paid Search Advertising Content 150

socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

Content 213

Content News Hollywood Sites 213

socalTECH

AUGUST 25, 2010

Los Angeles-based Gorilla Nation , the online advertising representation firm, announced today that it has been chosen by Canadian site SouthAsianLife.com. The firm said it will represent the online advertising inventory for South Asian Life in Canada. Tags: gorilla nation advertising canada southasianlife brand.

Gorilla Nation 140

Gorilla Nation Sites Advertising Web 140

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Writing 295

socalTECH

MAY 9, 2011

San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. Financial detail fo the deal were not disclosed. StockTwits said that the deal gives it access to CNNMOney's more than 13 million unique visitors per month. READ MORE>>.

Content 133

Content Social Media Blogging San Diego 133

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Break has been developing content series with advertisers, aiming at creating "viral" videos which get a lot of online viewers.

Content 159

Content Advertising Media Web 159

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. to enable content creators to reach fans in the MySpace stream. The deal was announced by Sean Pervical, Director Content Socialization for MySpace, who also runs LA technology blog Lalawag; Ad.ly

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention.

Custom 172

Custom Customer Marketing Social Media 172

socalTECH

NOVEMBER 17, 2010

Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. million in awards over the next year to the best movies submitted to the site--with an exclusive option for Warner Bros. www.filmaka.com) [ Profile ].

Sites 217

Sites Hollywood Summary USC 217

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. Financial impact of the ad deals was not disclosed. READ MORE>>

Advertising 100

Advertising Sites Web Los Angeles 100

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Building content is costly and time-consuming. Getting these users costs money.

Startup 144

Startup Sites Content Sales 144

socalTECH

FEBRUARY 18, 2010

Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. The firm said it has now acquired more than 100 web sites in total. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

socalTECH

JUNE 13, 2012

Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen , focused on pulling insights and analysis on the behavior and trends driven by men. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

Sites 160

Sites Media Study Research 160

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JUNE 25, 2013

Los Angeles-based Tongal , which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. The site said that so far, its users have earned $4M working on its various creative projects, with many earning more than $100,000 for their work on the site.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Break Media , which operates a network of online content sites focused on men, said today that it has launched a new NASCAR-themed site called All Left Turns. Break said the new site will offer news, race analysis, driver interviews, and profiles on NASCAR. READ MORE>>.

Sites 100

Sites Content News Advertising 100

socalTECH

NOVEMBER 1, 2011

The new site allows users to watch videos and learn from professionals, via short video tutorials. The site's first set of educational videos comes from surf photographer Art Brewer. Membership to the site is free, with an advertising-free premium level also available. Lumeo is headed by Brian McDonough.

Sites 124

Sites Santa Monica Education Advertising 124

socalTECH

DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

Media 147

Media Product Advertising Sites 147

Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Paid search engine ranking (PPC) is just buying advertising for your business. For sites displaying the ads, this is called pay per click (PPC). Cost per click (CPC).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands 157

Internet Brands Advertising Content Media 157

socalTECH

MAY 8, 2012

The site relies on advertisers, who upload content they want to promote and then run campaigns to encourage users to share links and content to their friends on Facebook, Twiter, and other sites. The funding came from Tice Capital, the Los Angeles Syndicate of Technology, and angels.

Los Angeles 242

Los Angeles Advertising Content Sites 242

socalTECH

JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers.

Product 124

Product Software Review Santa Monica Technical Review 124

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. Most adverts are a necessary pain that websites are forced to endure, so that they can pay their content creators. StreamSpread provides a great means for advertising that will actively engage audiences.

Advertising 40

Advertising Platform Venture Capital Content 40

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

AUGUST 26, 2014

Evolve says its family of sites now reach 95 million people each month. evolve media viewability audit totallyher craveonline advertiser advertising content' Moat will provide Evolve Media with information on brand metrics for display and video ads, as well as information on viewability, to Evolve. READ MORE>>.

Media 138

Media Metrics Advertising Content 138

socalTECH

JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Among the new sites joining Break's advertising network are Justin.tv, RedOrbit.com, Spil Games, and WeGame.com.

Media 176

Media Advertising Entertainment Content 176

socalTECH

FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

Demand 157

Demand Media eHow Santa Monica 157

socalTECH

FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site.

Demand 124

Demand Media Santa Monica Advertising 124

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Custom Customer 120

socalTECH

AUGUST 9, 2016

Santa Monica-based Tongal , which operates an online, content crowdsourcing site focused on video, has named a Vaughan Emsley as its new Head of Strategy and Client Development. The company has driven campaigns for LEGO, Johnson & Johnson, NASA, Mattel, P&G, General Motors and many others.

Santa Monica 100

Santa Monica Content Advertising Sites 100