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UberMedia Launches iOS Advertising Tool

socalTECH

UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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CampaignEQ Launches Affiliate Tracking Tool

socalTECH

According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. CampaignEQ said it tool starts at $19 a month. CampaignEQ was founded by Dirk McGregor and William Belk.

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Hydra Acquired By Adknowledge

socalTECH

Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Adknowledge said the acquisition will make it the largest affiliate network measured by its CPC and CPA offers. READ MORE>>.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. We create a social network for students of the University of Lagos.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. What are the major business areas Oversee is focused on nowadays?

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