socalTECH
NOVEMBER 29, 2011
Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Nami Media provides cost-per-click (CPC), cost-per-acquisition (CPA), and other related ad inventory and management software and services. The firm had been founded in 2001.
socalTECH
JUNE 28, 2013
William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?
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socalTECH
DECEMBER 15, 2010
Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.
socalTECH
FEBRUARY 1, 2011
That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Liquid Audio was at the forefront of the digital music scene, and we built the first, software infrastructure for legal distribution and commerce of music. Robert Flynn: Yes.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
Both Sides of the Table
MARCH 30, 2010
It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).
Tech Zulu Event
SEPTEMBER 4, 2012
These are all great tech people, who have changed the world of computers, internet and software. We also raised fund for CPC advertising, which doubled sign-ups. At LAGbook, we rake in revenue through online advertising. LAGbook is funded basically on revenue realised through our online advertising services.
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