socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. Broadcast, by definition, is broader than search. What I mean by that, is that an advertisers who gets on air is the one who pays the highest CPM, regardless of who they are.

Google 124

Google Advertising Media Startup 124

socalTECH

MAY 4, 2011

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. Dan and I, my co-founder, obviously have social networking and advertising backgrounds. First off, what is Namesake all about? So we started experimenting.

Social Network 273

Social Network Startup West Hollywood Ideas 273

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. I think the financial vertical offers lots of native ideas, that aren't just display advertised based, because of all of our information and data. Thanks, and good luck! READ MORE>>.

Ideas 248

Ideas Web Startup Content 248

socalTECH

JULY 20, 2011

The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Basically, that disruption is 18-34 year olds have changed how they consume media. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Everyone knows this.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

FEBRUARY 7, 2012

That's funding our new product, FanMix, which is a a social media tool. We're definitely Los Angeles natives, but we got the opportunity to do TechStars. Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising. Later on, we can add upsells for community managers and social media marketers.

Startup 242

Startup CTO Coach Blogging Social Media 242

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. Ross Levinsohn is a board member at FatTail and a venture capitalist at Velocity Interactive (www.velocityig.com), and headed up Fox Interactive Media's buy of MySpace.

Advertising 100

Advertising Media Startup Woodland Hills 100

socalTECH

MAY 16, 2012

It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. We're not the first to develop a concept like this, but together with both of our skills we thought we could build something that was a little better and easier to use, and is definitely more efficient that what else is out there.

Education 201

Education Sites Startup News 201

socalTECH

NOVEMBER 17, 2011

Sara Bordo: I started working on the brand side at Estee Lauder in New York, and DDB in Chicago doing advertising. My first studio role was in digital media at Paramount Pictures. My strengths and experiences, and of my team, is definitely one of technology people with a content anchor. It's all part of the same vision.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

MAY 16, 2012

It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. We're not the first to develop a concept like this, but together with both of our skills we thought we could build something that was a little better and easier to use, and is definitely more efficient that what else is out there.

Education 171

Education Sites Startup News 171

socalTECH

FEBRUARY 10, 2011

This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Adoption and awareness of QR codes is good for consumers, and good for advertisers.

Startup 233

Startup Tips Web Mobile 233

socalTECH

APRIL 15, 2016

We're not testing the algorithm on influencers yet, but so far in testing, people have been willing to share the brand on social media for that discount. We're tracking a bunch of data points, including tracking the influence of users on social media, and seeing how they tweet and share and promote the brand. Finally, What's next?

Social Media 100

Social Media Social Network Examples Startup 100

socalTECH

JUNE 15, 2011

Eric Frankel: StarGreetz is a digital media content company, that allows brands to stand out in a very cluttered marketplace. It does help being a 30-year, entertainment executive who has run a billion dollar business, and it does help to have one of the smartest boards in the entire media business. That's more or less the key.

Entertainment 159

Entertainment Startup Class Los Angeles 159

socalTECH

AUGUST 10, 2009

Babette Pepaj: Yes, it's definitely very driven by social networking. We're making money from our advertising, and doing really well. There are lots of big media companies -- and they own the newspapers -- it's difficult to compete with them. So very much a social network involved?

Social Network 174

Social Network Startup Sites Networking 174

socalTECH

FEBRUARY 9, 2009

When you would fund a company in a space--say, digital out of home advertising--people would point to Focus Media being worth $6 billlion, and you would suddenly see five companies each raise more than $10M, and some raising $20M, at extremely high valuations. You definitely don't get a free pass in this kind of environment.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100