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Demand Media Targets Food Advertisers

socalTECH

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices.

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Demand Media Shifts Ad Strategy

socalTECH

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

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Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream

TechCrunch LA

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. show just how much demand there is for these types of offerings. Alongside his wife, Janelle, Greene built Mojichat into one of the premier names in avatar development. .”

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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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Demand Media In Ad Partnership With Healthline

socalTECH

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site.

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Cracked.com Launches New Advertising Format

socalTECH

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Financial details of the win were not disclosed. READ MORE>>.

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6 Demands Of Today’s Me-Centric Customers On Startups

Startup Professionals Musings

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. Naturally, you then get the lion's share of that increase in demand. Customization – convince me it was made-for-me.

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