socalTECH
JULY 31, 2013
Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.
socalTECH
JUNE 20, 2012
A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.
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socalTECH
MAY 11, 2010
Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. Tags: adly venture capital twitter advertising. s Fox Audience Network.
Tech Zulu Event
JUNE 11, 2013
Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. Opening Party hosted by Demand Media with KCRW at the Viceroy. Silicon Beach Fest takes place June 19-22, 2013 in Santa Monica. and launching at Silicon Beach Fest.
InfoChachkie
JULY 14, 2011
Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.
Both Sides of the Table
JULY 1, 2010
He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. And it carries no inventory.
Tech Zulu Event
SEPTEMBER 24, 2010
Mark Suster , GRP Partners. Demand Media is a leading online media company that informs, entertains and connects millions of people every day. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. Panel speakers: Paige Craig , aka.
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