socalTECH

MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Bradford reports to Rosenblatt.

Yahoo 113

Yahoo Demand Media Advertising 113

socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Take action. The Internet ad revenues surged to a landmark $20.1

Advertising 86

Advertising Platform Report Technology 86

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report.

Southern California 113

Southern California Advertising IP Orange County 113

Startup Professionals Musings

OCTOBER 9, 2020

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. According to recent reports , these come from all the way up and down the age and experience spectrum, including up to ninety percent of the current Baby Boomers, as well as Millennials.

Competition 168

Competition Startup Demand Training 168

socalTECH

AUGUST 25, 2010

Irvine-based Specific Media , the operator of one of the largest Internet advertising networks, has been sued over its use of Flash to recreate tracking cookies on computer browsers. Details of the lawsuit were reported by Wired Tuesday. Details of the lawsuit were reported by Wired Tuesday. READ MORE>>.

Media 164

Media Advertising Demand Networking 164

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. According to relevant reports , 93 percent of online experiences start with a search engine. Your challenge is to provide credible content, sources, and assistance.

Custom 172

Custom Customer Marketing Social Media 172

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

Startup Professionals Musings

JUNE 12, 2021

In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

Web 152

Web Entrepreneur Software Review Google 152

socalTECH

JULY 19, 2010

According to the firm, which is run by Julie Schoenfeld, the new tool helps newsrooms and editors to determine the biggest demand for articles, and help publishers monetize their content based on that demand. Perfect Market claims early users of the new tool are seeing a 20X increase in their advertising revenue by using the package.

Content 199

Content Tool Search Engine Optimization Marketing 199

socalTECH

JULY 30, 2010

Los Angeles-based Internet Brands reported its results Thursday, saying that the firm saw record revenues in Q2. Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. decrease in automotive e-commerce revenues, related to continued weakness in demand from automotive dealerships.

Internet Brands 160

Internet Brands .Net Acquisition Web 160

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

Southern California 140

Southern California IP Orange County Glendale 140

TechCrunch LA

JANUARY 23, 2020

On one hand, it’s about labels trying to evolve with the times, collecting revenues wherever audiences happen to be, whether that is in short-form user-generated video, in advertising that runs alongside that, or in a new music service capitalising on the new vogue for streamed media.

Services 182

Services Los Angeles Media News 182

socalTECH

DECEMBER 11, 2009

We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Helping entrepreneurs succeed. Need office or Tech Space?

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

NOVEMBER 17, 2009

We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: sponsor advertisement. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Think Glendale.

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. The company recently reported record. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. The now-public.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Southern California's high tech news and companies. Technology.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. According to recent reports , 93 percent of online experiences start with a search engine. Your challenge is to provide credible content, sources, and assistance.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

FEBRUARY 9, 2010

We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Helping entrepreneurs succeed. Need office or Tech Space?

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Startup Professionals Musings

MARCH 24, 2013

In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

Web 98

Web Entrepreneur Software Review Google 98

Startup Professionals Musings

JANUARY 25, 2016

In case you don’t understand the urgency, just be aware that according to a recent Forrester report , nearly 95 percent of your competitors are saying that providing a good customer experience is their top strategic priority. If you wait for poor experience reports before you start, it’s probably too late to recover.

Customer 55

Customer Custom Startup Coach 55

Both Sides of the Table

JULY 1, 2010

Company reports 250,000 users in 49 countries with 1mm+ application downloads. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. -New capital to be used for international expansion and to challenge Skype. See: TechCrunch.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. According to emarketer.com , Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Tech Zulu Event

APRIL 25, 2011

But not just novel anymore, when the film Minority Report came out in 2002, these concepts were admittedly a bit scary, eye scanning spider robots, humans being plugged into computer systems, advertisements bombarding you simply by walking into a mall. That’s sci-fi stuff, impossible in our lifetimes. Just kidding. Just kidding.

Entertainment 77

Entertainment Report IBM IBM 77

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.

News 173

News Entertainment Startup Bertelsmann 173

Tech.Co

JANUARY 10, 2018

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. Connecting with your customer via social media, forums or advertising is the norm these days, but there’s nothing as strong as building a community around your brand.

Tips 71

Tips Custom Customer Dollar Shave Club 71

Tech Zulu Event

SEPTEMBER 19, 2012

It’s getting there – broadband penetration in Nigeria is still small compared to the West, but as demand grows, as the infrastructure is invested in and built, and as broadband costs fall so that the Internet is more accessible to more people, we expect iROKOtv to add even more registered users in Nigeria. We found that in Lagos. Profitable?

Netflix 82

Netflix Marketing Technical Review Content 82

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. Print advertising is expensive, but social media is free. As your services gain demand, your time becomes more valuable and you can charge more.

Startup 92

Startup Capital Blogging Ideas 92

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 159

OpenX Product Advertising Demand 159

SoCal Delicious

MARCH 1, 2010

Report Content February 27, 2010 at 11:05am by Antone Johnson Great interview. There's a Nap for That ); ADVERTISEMENT Sponsored Links Harvard Business School HBS prepares you to build success—one decision at a time. because of the smog and traffic is often under rated for quality of life. Were all connected. Sponsored by Westin.

Los Angeles 50

Los Angeles Company Companies Angel 50

Both Sides of the Table

APRIL 25, 2011

You struggle to get advertisers to pay your CPM rates and get your page clicks up in a business where you become a near commodity to ever other website out there. You end up needing to add staff and take on more risk without knowing what your future demand will be. Even tech blogs know this.

Services 332

Services Venture Capital IP Startup 332

Frank Addante

JUNE 19, 2006

► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Find a Simple Way to Tell a Complex Story (and ano.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JANUARY 23, 2007

► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. By Frank Addante Development resources are in high demand.

Outsource Development 40

Outsource Development Develop Development Product 40