Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. Look at Viddy & SocialCast.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

MARCH 25, 2016

You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc. And influencers may help once or twice but ultimately nothing is free.

Startup 278

Startup Marketing Study SEO 278

Startup Professionals Musings

DECEMBER 5, 2021

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

FEBRUARY 24, 2019

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

AUGUST 11, 2013

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

People are more demanding and have more choices than ever before. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95