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Navigating the Green Rush: Canna Advertising, Marketing and Branding

SoCal Tech Calendar

Thursday, April 25, 2019 -- Navigating the Green Rush: Canna Advertising, Marketing and Branding. Learn how to build brand and audience, and design campaigns, while simultaneously navigating shifting regulations and approaches that require a re-think in terms of traditional digital advertising and marketing tactics.

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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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Savings.com Revamps Homepage, Rolls Responsive Design

socalTECH

In a move to better convert visitors to its site--and adapt to the increasingly mobile, tablet-centric world-- Los Angeles-based Savings.com said Wednesday that it has launched a brand new, homepage and responsive web design. savingscom savings coupon deal homepage redesign mobile tablet advertising' READ MORE>>.

Design 154
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Boingo Launches New Public Wi-Fi Design Approach

socalTECH

According to Boingo, its new network design effort splits public Wi-Fi into various tiers of access, ranging from free, advertising and sponsorship supported Wi-Fi, up to 20MB enterprise Wi-Fi service. The company says S.M.A.R.T. stands for Secure, Multiplatform, Analytics-Driven, Responsive and Tiered.

Design 147
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Advertise

StartUp Beat

StartupBeat provides advertisers with tens of thousands monthly unique readers who are tech-savvy, engage, and socially-connected. Designed For SEO Professionals: $1999. – The post Advertise appeared first on StartUp Beat. – Partner with StartupBeat. Spanish-Speaking: $699. PR & Media Support.

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imFORZA Spins Out of The Design People

socalTECH

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. Financial terms of the acquisition were not disclosed.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424