article thumbnail

Dollar Shave Club Makes Super Bowl Debut

socalTECH

Los Angeles-based Dollar Shave Club made its Super Bowl advertising debut on Sunday afternoon, during the Super Bowl 50 broadcast, went head to head against Schick in running advertising on the big game. Advertisers during the football game spent between $4.6M for their spots this year. READ MORE>>.

article thumbnail

Dollar Shave Club: 2.2M Members, New Commercials

socalTECH

Santa Monica-based Dollar Shave Club , the membership-based razor delivery service led by Michael Dubin, says the firm is up to 2.2 million members, and has just launched a new ad campaign which taps into TV commercials, outdoor media, radio, social, and online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Commercials That Made Dollar Shave Club So Successful

Tech.Co

Whether it be the empire of characters employed by Geico or the Energizer Bunny that keeps going and going and going, finding a way to connect with potential customers through the power of advertising is something every startup hopes for. We are excited to be part of the family.”. Now, the moment you’ve been waiting for!

article thumbnail

Best of 2012: Dollar Shave Club's Launch Video, Red Bull Stratos

socalTECH

According to the Wall Street Journal today, Santa Monica-based Red Bull 's sponsorship of Felix Baumgartner's skydive from space, and fellow Santa Monica company Dollar Shave Club 's launch video made the list. Dollar Shave Club is the Science Inc.

article thumbnail

Interview with Michael Dubin, Dollar Shave Club

socalTECH

Earlier this month, Los Angeles startup Dollar Shave Club (www.dollarshaveclub.com) made a huge splash with its launch of a subscription, monthly delivery service for razor blades. Dollar Shave Club came to me about two years ago, in December of 2010, when I met my co-founder, who was my friend's fianc's father.

article thumbnail

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Postie has raised $3.5

article thumbnail

Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.