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Specific Media Adopts Advertising Option Icon

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Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

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Magnite Acquires SpotX For $1.17 Billion

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Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

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KidZui Launches Advertising Platform

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San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. READ MORE>>.

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WebVisible Moves Headquarters To Los Angeles

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WebVisible , which helps small and medium sized businesses place online advertising, announced Wednesday afternoon that it has moved its headquarters from Irvine, to Los Angeles. WebVisible said it is moving to a new, creative space in Playa Vista, within the Electronics Arts Campus. WebVisible had been in Irvine for 10 years.

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Cie Games Names COO

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D'Souza was most recently at online games maker Nexon America, and also has served at Evoco and Electronic Arts. Long Beach-based Cie Games , the social games developer behind Car Town for Facebook, said today that it has named Carey D'Souza as its new Chief Operating Officer.

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SocialVibe Bolsters Exec Team

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Los Angeles-based SocialVibe , the online advertising firm headed by Todd Tappin, has bolstered its exec team today, saying it has named three senior executives at the company. Lonigro was perviously at Blue Noodle, and also had been at Live Gamer, Electronic Art's Pogocom, along with IAC and GeoCities.com. and other firms.

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WebVisible Expands In India

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Irvine-based WebVisible , which helps small and medium sized businesses place and manage their Internet advertising, announced today that it has opened up a new facility in Mumbai, India. Tags: webvisible india jobs employment expansion oversease international advertising. READ MORE>>.