SoCal Tech Calendar

SEPTEMBER 15, 2011

Wednesday, September 21, 2011 -- 3D Entertainment Summit. The 3D Entertainment Summit brings together thought leaders from around the globe to analyze 3D in all platforms  theatrical, home entertainment, gaming, advertising, and alternative content. See [link] (more)

Entertainment 100

Entertainment Advertising Content Platform 100

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NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

Burbank 100

Burbank Company Companies Entertainment 100

L.A. Business Journal

FEBRUARY 9, 2018

Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat; Elon Musk explains why SpaceX prefers clusters of small engines for the Falcon Heavy; and digital media drives entertainment employment growth in Los Angeles

Snapchat 100

Snapchat Advertising SpaceX Entertainment 100

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OCTOBER 13, 2021

Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. DSPolitical was based in Washington, DC, and offered up advertising for political candidates and public affairs campaigns.

Media 113

Media Advertising Entertainment Acquisition 113

L.A. Business Journal

JUNE 19, 2017

The deal, reportedly valued at $100 million, will include both entertainment and advertising content. and Time Warner Inc. announced a global partnership to develop made-for-Snap shows over the next two years.

Content 210

Content Entertainment Advertising Report 210

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DECEMBER 16, 2010

Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. According to the two, Google will continue to power MySpace's search and search advertising, and will also provide additional display advertising services for MySpace.

Advertising 162

Advertising Google Los Angeles Networking 162

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DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

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FEBRUARY 10, 2020

Los Angeles-based programmatic advertising provider Causal IQ said last week that it is expanding into Las Vegas, as part of an expansion to serve the casino-entertainment market. The company said the move will help it serve the tourism and gaming industry. Causal IQ is led by CEO Farshad Fardad. and Westlake Village, California.

Westlake Village 113

Westlake Village Entertainment Advertising Los Angeles 113

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

Tech Zulu Event

JUNE 10, 2014

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s One after another, tech and entertainment companies – and hybrids of the two – have taken root here. commercial real estate market.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

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JUNE 28, 2013

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. gumgum executive advertising entertainment hollywood' GumGum said the addition of Schinman will help its strategic growth plans.

GRP Partners 164

GRP Partners Entertainment Hollywood Advertising 164

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JUNE 19, 2017

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. According to the companies, Time Warner will develop and produce shows for Snapchat, from its wide range of networks and entertainment companies.

Content 138

Content Snapchat Venice Advertising 138

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JUNE 30, 2020

The company--best known for finding and representing the creators of viral videos--says it is seeing an uptick in interest from TV shows and commercials, as the global pandemic has slowed the entertainment industry to a halt. Jukin Media says it now represented footage from more than 50,000 people. READ MORE>>.

Media 113

Media Advertising Entertainment Los Angeles 113

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

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DECEMBER 3, 2008

Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game "World of Warcraft," has selected Microsoft's in-game advertising subsidiary Massive fors its web sites and Battle.net online game service. According to Massive, it will be the exclusive advertising service provider to Blizzard's U.S.,

Advertising 100

Advertising Web Entertainment Sites 100

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JULY 19, 2017

Los Angeles-based AdGreetz , the developer of personalized advertising technology which incorporates a viewer's name and other personal information into video and interactive ads, is powering a new campaign for Sony Pictures Home Entertainment on the upcoming Smurfs: The Lost Village release.

Entertainment 113

Entertainment Advertising Los Angeles Technology 113

Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile. Originals is Yahoo!’s

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

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MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams.

News 147

News Hulu Entertainment Hollywood 147

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OCTOBER 18, 2016

Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

Advertising 100

Advertising Entertainment Los Angeles Media 100

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JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153

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JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

Tech Zulu Event

NOVEMBER 14, 2010

Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. They'll discuss the development, content, creation, approval process, and marketing for smartphone and tablet apps (iPhone, iPad, Blackberry, Android, etc.)

Entertainment 92

Entertainment Fandango Social Media Advertising 92

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. The post Beyond Entertainment | Social Media as a Tool for Marketers appeared first on TechZulu. It’s a phenomenon that’s made corporate America stop, think, and open its eyes to a new approach.

Social Media 82

Social Media Entertainment Media Tool 82

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MAY 5, 2014

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. Crawford is a member of the board of Lionsgate Entertainment, and previously was a portfolio manager at Capital Research and Management. READ MORE>>.

Idealab 164

Idealab Advertising Mobile Pasadena 164

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JUNE 17, 2014

Chang was most recently Vice President of Advertising Sales for Turner Digital''s sports and entertainment efforts. HelloSociety said Change was responsible for a team generating $60M in advertising sales revenue. Chang also has served at the Huffington Post and Thomson Reuters. READ MORE>>.

Santa Monica 164

Santa Monica Advertising Entertainment Sales 164

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JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). Financial impact of the win was not announced. H Code media is led by CEO Parker Morse. READ MORE>>.

Media 100

Media News Advertising Entertainment 100

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JULY 9, 2019

According to Rubicon Project, Harden brings ore than two decades of experience in digital media, entertainment and direct-to-consumer video to its board. Rubicon Project operates an online advertising exchange, and trades publicly on the NYSE as RUBI. READ MORE>>.

Media 113

Media Entertainment Advertising Los Angeles 113

socalTECH

NOVEMBER 27, 2018

The startup--based in San Francisco--says it was founded by videogame industry veterans Jon Middleton and Pete Wanat, and is focused on interactive entertainment and specifically sports videogames. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

Capital 113

Capital Funding Santa Monica Seed Funding 113

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JANUARY 24, 2019

GumGum Sports uses its computer vision tools to help sports teams show the effectiveness of exposure to its advertisers, by automatically monitoring games and helping teams quantify how much exposure their sponsors are gaining from their support. GumGum Sports also claimed it more than quadrupled its revenues. READ MORE>>.

Santa Monica 113

Santa Monica Advertising Entertainment Tool 113

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DECEMBER 4, 2019

AWS said the new, direct access to AWS will be useful in a number of areas, including media and entertainment (for gaming, 3D modeling, video processing, and other related media processing); electronic design automation; advertising technology and ad serving; and machine learning.

Los Angeles 100

Los Angeles Cloud Computing Angel Artificial Inteligence 100

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APRIL 8, 2010

Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. Tags: break media entertainment content advertising internet server. READ MORE>>.

Media 154

Media Break.com Advertising Entertainment 154

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JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

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MAY 15, 2013

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. mediashift executive digital advertising network' READ MORE>>.

Media 138

Media Advertising Entertainment Networking 138

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MAY 9, 2012

GumGum , the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, according to the company Wednesday. READ MORE>>.

GRP Partners 170

GRP Partners Advertising Entertainment Capital 170

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AUGUST 1, 2013

Lootsie said the company''s rewards program is aimed at helping advertisers better connect with game players, bypassing banners and pop-ups which are disliked by gamers--and instead, offering up all kinds of rewards for player who engage with advertisers. lootsie games rewards content videogame developer advertising ingame'

Advertising 153

Advertising Entertainment Content Los Angeles 153

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FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago.

Media 164

Media Avalon San Diego Advertising 164

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FEBRUARY 24, 2010

Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll options, and expandable video ads, among other options. READ MORE>>.

Entertainment 154

Entertainment Advertising Content Sites 154