Digital Entertainment: Advertising, Distribution and the Consumer

SoCal Tech Calendar

Wednesday, May 5, 2010 -- Digital Entertainment: Advertising, Distribution and the Consumer. Santa Monica College and The City of Santa Monica bring together business leaders for an insightful discussion on Digital Entertainment.

MySpace, Google Renew Search, Advertising Deal

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Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. According to the two, Google will continue to power MySpace's search and search advertising, and will also provide additional display advertising services for MySpace. myspace google search advertising entertainment display

How Laudville Is Bringing Your Entertainment Life Together

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In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read.

3D Entertainment Summit

SoCal Tech Calendar

Tuesday, September 20, 2011 -- 3D Entertainment Summit. The 3D Entertainment Summit brings together thought leaders from around the globe to analyze 3D in all platforms  theatrical, home entertainment, gaming, advertising, and alternative content. See [link] (more

3D Entertainment Summit

SoCal Tech Calendar

Thursday, September 22, 2011 -- 3D Entertainment Summit. The 3D Entertainment Summit brings together thought leaders from around the globe to analyze 3D in all platforms  theatrical, home entertainment, gaming, advertising, and alternative content. See [link] (more

3D Entertainment Summit

SoCal Tech Calendar

Wednesday, September 21, 2011 -- 3D Entertainment Summit. The 3D Entertainment Summit brings together thought leaders from around the globe to analyze 3D in all platforms  theatrical, home entertainment, gaming, advertising, and alternative content. See [link] (more

Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment.

Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

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Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. According to Burstly, Jarkko Rajamaki has joined the company as its new Vice President of Business Development, a new role at the company.

Silicon Beach Report Feb. 9: Snap Is Trying to Lure Instagram Advertisers by Offering Them Free Ads on Snapchat

L.A. Business Journal

Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat; Elon Musk explains why SpaceX prefers clusters of small engines for the Falcon Heavy; and digital media drives entertainment employment growth in Los Angeles

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Specific Media Taps Entertainment Exec As New CFO

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Irvine-based Specific Media , the online advertising firm which now owns Myspace, said late Tuesday that it has named entertainment industry executive Larry Madden as its Chief Financial Officer. Madden was most recently CFO of SFX Entertainment, as well as CFO of 19 Entertainment and XIX Entertainment.

Tech and Entertainment Have a Home in Silicon Beach

Tech Zulu Event

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s One after another, tech and entertainment companies – and hybrids of the two – have taken root here.

Blizzard Taps Massive For Game Advertising

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Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game "World of Warcraft," has selected Microsoft's in-game advertising subsidiary Massive fors its web sites and Battle.net online game service.

Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. The post Beyond Entertainment | Social Media as a Tool for Marketers appeared first on TechZulu. From Fun to Big Business.

Digital LA – Entertainment Apps: “There’s an App for That” panel Live!

Tech Zulu Event

Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. Tags: Advertising & PR Arts & Entertainment Events Social Media Android Applications Apps BlackBerry Comcast Digital LA Disney Fandango Fox iPad iPhone Mobile Roadie Universal

Social Reality Sets Kathy Ireland As Branding Advisor

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Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board. social reality kathy ireland media entertainment executive model modeling advertising socialreality advisor

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Baboo Sets Sights On Digital Marketing

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A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. baboo startup digital marketing entertainment content hollywood brands advertising

AdGreetz Powers New Personalized Smurf's Ad

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Los Angeles-based AdGreetz , the developer of personalized advertising technology which incorporates a viewer's name and other personal information into video and interactive ads, is powering a new campaign for Sony Pictures Home Entertainment on the upcoming Smurfs: The Lost Village release. According to AdGreetz, the ad campaign is the second collaboration it has with Sony Pictures Home Entertainment.

GumGum Bolsters Advisors

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Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. Platinum Rye Entertainment books celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and PR events. gumgum executive advertising entertainment hollywood

Magic Ruby Takes On The Second Screen

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Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The firm said it will offer up its own advertising network aimed at second screen applications, plus tools and application development specifically around the second screen. magic ruby second screen entertainment advertising network

Snap and Time Warner Sign $100 Million Content Deal

L.A. Business Journal

The deal, reportedly valued at $100 million, will include both entertainment and advertising content Snap Inc. and Time Warner Inc. announced a global partnership to develop made-for-Snap shows over the next two years.

Hulu Users Select Top Super Bowl XLVII Commercials

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hulu super bowl commercial farmer advertising content entertainmentIt looks like the serious commercials won the popularity contest during the Super Bowl, at least according to voting on Hulu , on its Super Bowl XLVII commercial site.

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Break Enhances Video Ads

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Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll options, and expandable video ads, among other options. Tags: break video advertising entertainment content

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Snap, Time Warner Sign $100M Content And Ad Deal

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Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. According to the companies, Time Warner will develop and produce shows for Snapchat, from its wide range of networks and entertainment companies. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros.

Break Media Expands Into New Ad Verticals

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Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Among the new sites joining Break's advertising network are Justin.tv, RedOrbit.com, Spil Games, and WeGame.com. Tags: break media entertainment internet advertising content

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Break Media Launches Ad Server Effort

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Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. The firm said its new Apex proprietary ad server will allow advertisers to manage their advertising campaigns across Break's advertising network. Tags: break media entertainment content advertising internet server

GumGum Touts Growth In Employees, Clients

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GumGum Sports uses its computer vision tools to help sports teams show the effectiveness of exposure to its advertisers, by automatically monitoring games and helping teams quantify how much exposure their sponsors are gaining from their support. gumgum sports advertising analytics software computer vision recognition

HitFix Launches Video Channel

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Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams. hitfix news chanel movie video entertainment hollywood

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MGID Moves Headquarters To Los Angeles

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MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York. mgid native advertising publisher angeles jobs employment

Milyoni Finds Funding, Sets Up LA Office

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A Bay area developer of social entertainment applications for Facebook, Milyoni , said Friday that it has scored $11M in a funding round, in part to open up an office in Los Angeles. milyoni social entertainment games advertising facebook venture capital content hollywood studioThe firm said the Series B funding was led by Oak Investment Partners, and also included ATA Ventures and Thomvest Ventures. Milyoni also said it will be opening up a New York office.

Digital LA – Hosts Go Digital: Specialties Panel Live

Tech Zulu Event

The expert host panelists will discuss how hosts can use digital to specialize in areas such as entertainment, fashion, health, news, etc. Advertising & PR Arts & Entertainment Events New Media Social MediaJoin Digital LA and TechZulu on Feb. 15 as we bring you a live panel discussion on Hosts Go Digital: Specialties! Visit TechZulu for full story.

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H Code Media Signs Peruvian Radio, TV Broadcaster

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Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). RPP's websites include RPP Noticias, which covers international politics, sports and entertainment news, and Capital and La10, both leading sports news sites in Peru. hcodemedia code hcode media hispanic latino mexico spanish advertising peru programas noticias

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The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Working in LA’s talent and entertainment industry and I’m bored?

Snapchat Rolling Out New Augmented Reality Lens For Underworld: Blood Wars

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Screen Gems is part of Sony Pictures Entertainment. snapchat augmented reality advertising sponsorship blood wars underworld film content hollywood placement promotion sony vampireVenice-based Snapchat will be rolling out a new, 3D interactive lens for the service, as part of a tie in to the upcoming film Underworld: Blood Wars.

Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

MGID: Move to Los Angeles Helped Drive Record Growth

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Santa Monica-based MGID , which provides native advertising, says its move from New York to Los Angeles earlier this year helped drive "dramatic growth" at the company. percent increase in its revenues in the fourth quarter of 2014, which it attributed to new products, as well as better access to the large entertainment and lifestyle customers in Los Angeles. mgid native advertising exchange