Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. The post Beyond Entertainment | Social Media as a Tool for Marketers appeared first on TechZulu. It’s a phenomenon that’s made corporate America stop, think, and open its eyes to a new approach.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

AUGUST 30, 2010

Los Angeles-based Mail.com , the online media network run by Jay Penske, is being sued by The Gross Family Foundation, a New York-based charity, over its use of "FASHION ROCKS" to advertise and promote its own multimedia services. According to a lawsuit filed Monday in the New York Southern District Court (The Gross Family Foundation, Inc.

Advertising 182

Advertising Entertainment Media Competition 182

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What's unique about NowLive?

Paramount 187

Paramount Entertainment Hollywood Content 187

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. Authenticity / Endemic.

Snapchat 150

Snapchat Advertising Media Platform 150

Tech Zulu Event

MAY 10, 2013

We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. The event will focus on solutions driving creative discovery and sharing of art. Sponsorship Opportunities for Events, and other channels. Want to Sponsor?

West Hollywood 104

West Hollywood Hollywood Design Entertainment 104

TechCrunch LA

MAY 13, 2018

Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment , the collaboration between Nike and Lamar marks a series of firsts for the world’s largest sports and lifestyle brand. The combined effort is the first capsule collection that Nike has done with a musician.

Los Angeles 227

Los Angeles Report Activity Sales 227

socalTECH

JUNE 9, 2010

Army is using Total Immersion for an augmented reality entertainment game which allows users to race against MRAP and Stryker armored vehicles via the web and at certain NASCAR events. The game is part of the U.S. Army's recruiting efforts.

Entertainment 154

Entertainment Advertising Web Los Angeles 154

Tech Zulu Event

JUNE 19, 2012

LA City Council Member Eric Garcetti will give the opening keynote for the inaugural Silicon Beach Fest , a celebration of digital innovators in startups and entertainment happening June 21 – 23. For more information on speakers, panels and events being held during Silicon Beach Fest, visit [link].

Rustic Canyon 104

Rustic Canyon Santa Monica Entertainment Journal 104

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

SoCal Tech Calendar

JULY 14, 2009

Join us for another stimulating Mobile Monday event. Network and meet other Industry leaders from studios, content providers, carriers, mobile start ups, brands, etc to discuss timely and topical issues surrounding all aspects of mobile entertainment. How is money being made from studio's to advertisers? Mobile Monday.

Mobile 100

Mobile Hollywood Advertising Startup 100

SoCal Tech Calendar

NOVEMBER 17, 2008

Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Join the Digital LA group if you haven't already to get our event updates! Disney, WB, NBC, EA, Vivendi Games, Napster, and other entertainment, studios, ad agencies, and tech companies.

Yahoo 100

Yahoo Entertainment Hollywood Google 100

Tech Zulu Event

DECEMBER 31, 2013

Jeff and his team bring all these experiences together, by skillfully architecting stories for consumer brands and entertainment franchises to keep audiences engaged and entertained. Advertising Business Entertainment Chris Denson Innovation Crush Interview Jeff Gomez Podcast Starlight Runner'

Entertainment 78

Entertainment Platform Media Advertising 78

Tech Zulu Event

APRIL 25, 2013

Campbell was new to Los Angeles, freshly inspired from a TED conference, and after attending a smattering of Barcamps and Westside Meetups he was ready to produce his own event that was a mixture of all. They work with the speakers leading up to the event with rehearsal presentations in order craft a strong narrative.

Santa Monica 92

Santa Monica BarCamp Startup UCLA 92

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. In 2012 over $3.2

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Tech Zulu Event

AUGUST 29, 2013

We uploaded the photo to Instagram and Facebook, told our friends and family what an amazing flying experience we had, touting the airline, yet we missed the interaction with the brand itself and any response or kickback for their recommendation and advertising on their behalf. No, we are currently self funded but entertaining offers.

Advertising 98

Advertising Social Media Entertainment Media 98

Tech Zulu Event

SEPTEMBER 23, 2013

All in a room at the University of Southern California Silicon Beach Event on September 18th, 2013. The second annual USC Silicon Beach event, hosted by the four professional schools at USC, featured a pitch competition and a conference filled with informational panels and interviews. The event ended with three final panels.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

SEPTEMBER 19, 2012

Attending discussions at SMWLA week is a great opportunity to learn and mingle with some of the world’s top content creators, strategists and all around top-tier digital influencers in Los Angeles, the mecca of entertainment. SMWLA offers 90% of the events for FREE! This keeps the event organizers aware of capacity limitations.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. This event brings together diverse companies and provides an outstanding opportunity for networking. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? and entertainment as a whole is rapidly changing and growing.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

OCTOBER 24, 2013

A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. Event Details: Where : Cross Campus 820 Broadway, Santa Monica, CA 90401. It generates revenues through Subscription, Virtual Currency and Advertising.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Tech Zulu Event

JULY 26, 2011

The panel of experts will discuss when to stream (events, premieres, concerts, weekly live shows), technical setup (bandwidth, cameras, etc), getting the word out to increase views, distribution channels, and measures of success. And guess what?!? Yup, that’s right! Jonah Minton, Ustream Inc.,

Entertainment 74

Entertainment Networking Advertising Web 74

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Provide focused event marketing. Branded entertainment.

Competition 84

Competition Entertainment Advertising Social Media 84

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. Tags: socaltech advertising sponsor. Interesting in reaching Southern California's high tech industry? Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

InfoChachkie

AUGUST 7, 2013

Entertainment." The event was created in 2010 by Hank and John Green, when they hosted approximately 1,400 industry insiders and fans. The current year''s event drew over 11,000 people and has been sold out for months. Never heard of VidCon? Think "Consumer Electronics Show meets E! However, to move beyond the average 16.5%

Course 190

Course Advertising Social Media Content 190

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. FROM THE BEGINNING. Crazy right?

Entertainment 98

Entertainment Advertising Startup Media 98

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

DECEMBER 28, 2010

For us, it was a big departure from social networking and a new commitment to social entertainment. In your opinion, what events, companies, or people made the biggest impact on the technology world in 2010? The second thing, is to look at companies who are creating value on mobile and the web that is not advertising based.

Southern California 178

Southern California High Tech Miramar News 178

Tech Zulu Event

APRIL 4, 2011

UCLA's Anderson School of Management would like to invite you to Their inaugural PULSE Entertainment & Sports Conference. Visit TechZulu for full story.

UCLA 71

UCLA Conference Entertainment Media 71

Startup Professionals Musings

AUGUST 2, 2012

Sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Event marketing. Branded entertainment. Incentives or rewards.

Services 82

Services Competition Mobile Entertainment 82

Tech Zulu Event

JANUARY 23, 2014

Online video is a burgeoning industry that needs to validate itself as quickly as possible for financial reasons: advertisers need to know where to direct their dollars, and nothing says “me!” One of the goals of entertainment awards galas is to expose talent to a wider audience that may have not been noticed by a chart-based PR machine.

Technical Review 92

Technical Review Entertainment Content Class 92

Tech Zulu Event

APRIL 25, 2011

At Techzulu we get the amazing opportunity to attend and participate in events that focus on building and exploring new business opportunities. It’s a lot closer than you’d think; and this event aimed to show it. Phil Lelyveld – Program Manager at USC’s Entertainment Technology Center. Just kidding.

Entertainment 77

Entertainment Report IBM IBM 77

socalTECH

DECEMBER 1, 2009

Dear readers: We've got offers for two different event -- a discount to tomorrow's Digital Family Reunion , and a chance to win a ticket to digiday:APPS next week. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market. This is an event you can't afford to miss!

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Startup Professionals Musings

JANUARY 31, 2011

Sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Event marketing. Branded entertainment. Incentives or rewards.

Services 91

Services Startup Competition Entertainment 91

Tech Zulu Event

MAY 7, 2012

TechZulu is proud to team up with Digital LA and accelerators Amplify, StartEngine, Launchpad, local companies BetterWorks, PromoJam, start-ups and co-working spaces, all working together to create the first-ever Silicon Beach Fest to celebrate startups, tech, and entertainment! Advertising : Agencies rock digital, TBA. CoWorks : TBA.

Startup 106

Startup Press Hollywood Email 106