Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. Like most facts of life, social media’s impact on branding and marketing could only be seen over time. It’s All in the Numbers. In Conclusion…. And we’re all the better for it.

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Tech Zulu Event

JUNE 10, 2014

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s One after another, tech and entertainment companies – and hybrids of the two – have taken root here. commercial real estate market.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile. jennipowell.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

Tech Zulu Event

NOVEMBER 14, 2010

Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. They'll discuss the development, content, creation, approval process, and marketing for smartphone and tablet apps (iPhone, iPad, Blackberry, Android, etc.)

Entertainment 92

Entertainment Fandango Social Media Advertising 92

socalTECH

DECEMBER 13, 2016

Santa Monica-based Tongal , the crowdsourced, marketing and advertising content firm led by Rob Salvatore, has been ramping up hiring, saying today that it has added a significant number of people this month--including three executives to its senior leadership team.

Riot Games 100

Riot Games Santa Monica Content Startup 100

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Custom Customer 120

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The company also said it has added Dan Feldstein as its Director of Marketing.

Media 164

Media Avalon San Diego Advertising 164

socalTECH

AUGUST 1, 2013

Lootsie said the company''s rewards program is aimed at helping advertisers better connect with game players, bypassing banners and pop-ups which are disliked by gamers--and instead, offering up all kinds of rewards for player who engage with advertisers. lootsie games rewards content videogame developer advertising ingame'

Advertising 153

Advertising Entertainment Content Los Angeles 153

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing.

Marketing 100

Marketing Social Media Framework Media 100

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. In fact one YouTube market waiting to be dominated is Mommy bloggers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing.

Media 101

Media Marketing Startup Framework 101

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. Greentoe is led by Joe Marrapodi (LBI Entertainment, Intermix) and Andrew Kurland (Deloitte). The funding came from Parker Thompson from 500 Startups/Dave McClure.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

JANUARY 8, 2020

We've obviously pivoted into what I think is today's most exciting media market, which is the podcast world, which is growing at a nice 40 percent annual pace. For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

socalTECH

DECEMBER 7, 2012

The most active market in technology in Southern California, Los Angeles, was not ranked on the list, mostly likely because Los Angeles has a very diverse base of industries (entertainment, consumer, advertising, fashion, and more) rather than an exclusive high tech focus. percent of jobs in technology. READ MORE>>.

Report 203

Report Santa Barbara Technology Southern California 203

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Custom Customer Marketing 101

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

socalTECH

MARCH 17, 2010

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms are in a four-way merger, and have become Evolve Media. Tags: advertising content media evolve acquisition merger springboard doublehelix atomiconline nation gorilla.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

SoCal Tech Calendar

SEPTEMBER 15, 2011

Network with Startups, Digital Media, Entertainment, Music, Marketing, Advertising, Web Services and Apps, Mobile Business Owners, Professional Services, Entrepreneurs, Investors and Corporations. Wednesday, September 21, 2011 -- Digital Lounge Mixer. See [link] (more)

Entertainment 100

Entertainment Advertising Web Mobile 100

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). That strikes me as an attractive market for disruption over time.

Mobile 329

Mobile Advertising Media Marketing 329

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

SoCal Tech Calendar

JANUARY 26, 2011

Attendees can expect an agenda offering thought-provoking sessions, expert panelists, business building networking opportunities and first-class evening entertainment. See [link] (more)

Class 124

Class Entertainment Advertising Networking 124

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.

Hollywood 100

Hollywood HTML Software Review Advertising 100

SoCal Tech Calendar

MAY 26, 2012

The Israel Conference brings together leading innovators and investors High Tech / Entertainment Media / Advertising / Mobile / Content / Gaming / e-Commerce / Energy / Clean Tech / Security / Medical Tech / Consumer Products that are coming out of Israel that are market-making and in demand. See [link] (more)

Conference 113

Conference High Tech Class Commerce 113

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Xconomy

MARCH 1, 2018

Thanks to advertising blitzes from companies like Ancestry.com and 23andMe, Joe and Jane Consumer might know that their genetic blueprint and $100 or so can dig up insights about their genealogy. “The majority of our customers are. “The majority of our customers are.

Entertainment 68

Entertainment Advertising Customer Custom 68

SoCal Tech Calendar

JANUARY 28, 2011

Attendees can expect an agenda offering thought-provoking sessions, expert panelists, business building networking opportunities and first-class evening entertainment. See [link] (more)

Class 113

Class Entertainment Advertising Networking 113

SoCal Tech Calendar

JANUARY 27, 2011

Attendees can expect an agenda offering thought-provoking sessions, expert panelists, business building networking opportunities and first-class evening entertainment. See [link] (more)

Class 113

Class Entertainment Advertising Networking 113

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What's unique about NowLive?

Paramount 187

Paramount Entertainment Hollywood Content 187

SoCal Tech Calendar

MAY 25, 2012

The Israel Conference brings together leading innovators and investors High Tech / Entertainment Media / Advertising / Mobile / Content / Gaming / e-Commerce / Energy / Clean Tech / Security / Medical Tech / Consumer Products that are coming out of Israel that are market-making and in demand. See [link] (more)

Conference 100

Conference High Tech Class Commerce 100