Specific Media Taps Entertainment Exec As New CFO

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Irvine-based Specific Media , the online advertising firm which now owns Myspace, said late Tuesday that it has named entertainment industry executive Larry Madden as its Chief Financial Officer. Madden was most recently CFO of SFX Entertainment, as well as CFO of 19 Entertainment and XIX Entertainment. specific media myspace executive content

Future Forum ? Entertainment: The Convergence of Technology and Media

SoCal Tech Calendar

Wednesday, March 8, 2017 -- Future Forum – Entertainment: The Convergence of Technology and Media. The business strategy has gone to more vertical integration of companies who have cable, TV, and film arms, as well as theme parks and digital media. Burgeoning technologies like Virtual Reality (VR) and Augmented Reality (AR) are also emerging as the go-to for the gaming world and other forms of entertainment.

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Digital Entertainment: Advertising, Distribution and the Consumer

SoCal Tech Calendar

Wednesday, May 5, 2010 -- Digital Entertainment: Advertising, Distribution and the Consumer. Santa Monica College and The City of Santa Monica bring together business leaders for an insightful discussion on Digital Entertainment.

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment.

Selectable Media Expands To LA

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Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. selectable media advertising brand expansion angeles

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

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H Code Media Signs Peruvian Radio, TV Broadcaster

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Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). According to H Code Media, it will become the exclusive partner to monetize RPP's traffic, and will represent 100 percent of RPP's ad inventory in the US on its various websites. H Code media is led by CEO Parker Morse.

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TikTok inks licensing deal with Merlin to use music from independent labels in videos and new Resso streaming service

TechCrunch LA

On one hand, it’s about labels trying to evolve with the times, collecting revenues wherever audiences happen to be, whether that is in short-form user-generated video, in advertising that runs alongside that, or in a new music service capitalising on the new vogue for streamed media.

Break Media Expands Into New Ad Verticals

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Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Among the new sites joining Break's advertising network are Justin.tv, RedOrbit.com, Spil Games, and WeGame.com. Tags: break media entertainment internet advertising content

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Break Media Launches Ad Server Effort

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Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. The firm said its new Apex proprietary ad server will allow advertisers to manage their advertising campaigns across Break's advertising network. Tags: break media entertainment content advertising internet server

Snap accelerator names its latest cohort

TechCrunch LA

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company.

Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

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For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media.

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Social Reality Sets Kathy Ireland As Branding Advisor

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Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board. social reality kathy ireland media entertainment executive model modeling advertising socialreality advisor

Break Media Goes 3D

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Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. As part of the expansion into 3D, Break also said it will help advertisers via 3D ad formats and incorporation of 3D video into its advertising products and ad-server. Tags: break media content publishing hollywood

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Interview with Clark Landry, Maple Media

socalTECH

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? Some might be looking for some liquidity, they might want to sell their app outright, or it could be they want to cut a deal on the publishing side, and get some helping out with advertising and monetization.

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Break Media Ties With BlueKai, exelate

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Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Break said that the partnerships will provide it advertisers with ad targeting and optimization capabilities. Tags: break media content publishing advertising bluekai exelate

Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. Like most facts of life, social media’s impact on branding and marketing could only be seen over time.

Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment. ENTERTAINMENT HUB.

Digital LA – Entertainment Apps: “There’s an App for That” panel Live!

Tech Zulu Event

Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. Tags: Advertising & PR Arts & Entertainment Events Social Media Android Applications Apps BlackBerry Comcast Digital LA Disney Fandango Fox iPad iPhone Mobile Roadie Universal

MediaShift Snags Clear Channel Media Vet As CFO

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Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. MediaShift, which provides digital advertising for private Wi-Fi networking providers, as well as for web publishers, said Baran was most recently Executive Vice President and CFO at Clear Channel Media and Entetaiment, heading up financial planning and operations for 850 nationwide radio stations.

Specific Media Enhances Sales Reporting

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Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. The firm said it will offer its offline sales impact reports for customers in the retail, automotive, consumer packaged goods, entertainment and travel categories.

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Celebrities in Social Media

SoCal Tech Calendar

Monday, September 19, 2011 -- Celebrities in Social Media. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads.

Baboo Sets Sights On Digital Marketing

socalTECH

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. baboo startup digital marketing entertainment content hollywood brands advertising

Changing The Business Of Media Through Online Video, With Cenk Uygur

socalTECH

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. So those subscriptions allowed you to get closer to your audience than traditional media?

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Digital Media Investments & The Future of Los Angeles Startups with Manatt Digital Media

Tech Zulu Event

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. What’s Manatt Digital Media all about? Does Manatt Digital Media operate nationally or globally?

Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth.

Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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Interview with Sherry Gunther, Masher Media

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Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. We spoke with Sherry Gunther, CEO and founder of the firm, earlier this week to get a better look at the company and the dynamics behind the virtual world market nowadays--as well as why Sherry decided to make the jump from the world of entertainment media to online.

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Digital LA – Hosts Go Digital: Specialties Panel Live

Tech Zulu Event

The expert host panelists will discuss how hosts can use digital to specialize in areas such as entertainment, fashion, health, news, etc. Advertising & PR Arts & Entertainment Events New Media Social MediaJoin Digital LA and TechZulu on Feb. 15 as we bring you a live panel discussion on Hosts Go Digital: Specialties! Visit TechZulu for full story.

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Startups are Media Companies Building a New Brand

Startup Professionals Musings

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. media company entrepreneur startup brand business

Siemer Summit: Connecting Global Digital Media & Technology Leaders

Tech Zulu Event

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. Party Wave Award – Social Media, Content and Distribution.

AWS Opens New Los Angeles Zone

socalTECH

AWS said the new, direct access to AWS will be useful in a number of areas, including media and entertainment (for gaming, 3D modeling, video processing, and other related media processing); electronic design automation; advertising technology and ad serving; and machine learning. amazon services cloud angeles media processing data

Break Enhances Video Ads

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Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll options, and expandable video ads, among other options. Tags: break video advertising entertainment content

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Triton Digital Acquires Omny Studio

socalTECH

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Omny Studio's customers include Cumulus Media, Entercom, Mediacorp, Southern Cross Austereo, Corus Entertainment, Mashable, Arabian Radio Network, Mamamia, along with others.

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Pepsi Co’s Bough crowns SXSWi the “Davos of Digital”

Tech Zulu Event

During our interview with PepsiCo's Bonin Bough at South by Southwest Interactive, the company's director of global social media enthusiastically called the conference the "Davos of Digital." Advertising & PR Arts & Entertainment Entrepreneurship New Media News Social Media SXSW 2011 Video Bonin Bough Breakout Band Davos Ellen McGirt Evil Genius Japan Pepsi Pepsi Max PepsiCo SupperShopper

Break Launches Hispanic Site

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Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. Break operates a network of various websites focused mostly on a younger, male audience and comedy and entertainment.

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The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

And this in a nutshell, is what our lives as media consumers has turned into: a constant stream of impatience and auto-pilot interactions with ads. Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. Imagine it.

YouTube Marketing | Top 8 Tips to Increase Sales with Video

Tech Zulu Event

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Nick Tran, Director of Social Media for Taco Bell.

HitFix Launches Video Channel

socalTECH

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams. hitfix news chanel movie video entertainment hollywood

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Keep Your Finger On The Pulse | Pulse Conference At UCLA [Discount]

Tech Zulu Event

UCLA's Anderson School of Management would like to invite you to Their inaugural PULSE Entertainment & Sports Conference. PULSE is a day-long event that will bring together prestigious industry leaders and students to discuss current business trends and future innovations in digital media, live and filmed entertainment and everything in between.

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SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

For those who may be living under a rock and have no idea what SXSWi is, its five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space. Social Media: My Social Community is Bigger than Michael Jordan.

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Gorilla Nation, AtomicOnline, Double Helix, Springboard In Big Merger

socalTECH

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms are in a four-way merger, and have become Evolve Media. Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.