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Optimad Media Acquires DSPolitical, UNTU

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Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. UNTU was based in New YOrk, and focused on healthcare digital media campaigns.

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Specific Media Taps Entertainment Exec As New CFO

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Irvine-based Specific Media , the online advertising firm which now owns Myspace, said late Tuesday that it has named entertainment industry executive Larry Madden as its Chief Financial Officer. Madden was most recently CFO of SFX Entertainment, as well as CFO of 19 Entertainment and XIX Entertainment.

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Jukin Media Hits $25M In Royalty Payments From Viral Videos

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Los Angeles-based Jukin Media says it has surpassed $25M in total royalty payments to video creators which it represents, with $1M in royalty payments alone in Q1 of 2020. Jukin says it added more than 650 videos that were filmed in quarantine to its video library, licensing more than 400 of those clips to advertisers and TV producers.

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H Code Media Signs Peruvian Radio, TV Broadcaster

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Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). H Code media is led by CEO Parker Morse. Financial impact of the win was not announced. READ MORE>>.

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Thanks to socalTECH's Sponsors!

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Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblo g.com is presenting their 13th Under the Radar conference in Mountain View, CA on.

SoCalTech 100
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Selectable Media Expands To LA

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Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago.

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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

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For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. For an advertiser, you have to look at whether or not the message is even available to the audience.

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