110K Tweets Per Minute, The Walking Dead, Nintendo TVii & More | AdAge Social TV Conference Recap

Tech Zulu Event

Facebook’s head of media and entertainment, Kay Madati, knows a thing or two about television. Advertising on Facebook before the launch of show, in the middle and during hiatus keeps engagement high, discovery and fandom higher. They all gather different metrics.

Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. Defined Success Metrics – Know what you are trying to accomplish and set quantifiable goals.

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TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

The company hopes to prepare advertisers for varying screen sizes. He mentions double and triple bottom-lined companies and tells us investors are starting to require metrics to see measurable social and global value. .

Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

Addison McCaleb – Mediahound , making it easier for you to discover entertainment. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Alex Taub – Social Rank , Twitter metrics and engagement tool.

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Take Back Your Internet, Leave Klout

Tech Zulu Event

These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. Klout, PeerIndex, Kred, and even Empire Avenue need to go away.

Squabbler Launches New Features To Power Video Engagement

Tech Zulu Event

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Watch video metrics, track performance.

Great Companies Tell Great Stories

Frank Addante

While storytelling may have been formerly relegated to the entertainment industry, it’s gained a special significance in the tech world. Details can come in the form of concrete deliverables, metrics, and results.

It’s Morning in Venture Capital

Both Sides of the Table

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. This article originally ran on PEHub.

Siemer Summit: Connecting Global Digital Media & Technology Leaders

Tech Zulu Event

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. 2014 Wavemaker Award recipients are: Hang Ten Award: Advertising & Marketing Services.

Interview with Matthias Galica, ShareSquare

socalTECH

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. The objects we are focused on are out-of-home advertising.

Product Manager Entrepreneur Mark Geller

SoCal CTO

to work on an entertainment-related technology project and have stayed ever since. This is a novel user interaction that embeds casual entertainment directly into the operating system experience, based on some fairly interesting underlying technology. and also to local advertisements.

Cojoin | Data Integration

Tech Zulu Event

MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. There’s aggregation, so like in the entertainment industry, audience measurement is huge.

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Interview with Clark Landry, Maple Media

socalTECH

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. Some might be looking for some liquidity, they might want to sell their app outright, or it could be they want to cut a deal on the publishing side, and get some helping out with advertising and monetization. A lot of what we've been looking at are the metrics.

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