Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Watch video metrics, track performance. Customized content.

Metrics 79

Metrics Platform Web Content 79

Frank Addante

MAY 18, 2016

While storytelling may have been formerly relegated to the entertainment industry, it’s gained a special significance in the tech world. Details can come in the form of concrete deliverables, metrics, and results. Avoid Jargon: In the advertising industry, for example, jargon is pervasive.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

While storytelling may have been formerly relegated to the entertainment industry, it’s gained a special significance in the tech world. Details can come in the form of concrete deliverables, metrics, and results. Avoid Jargon: In the advertising industry, for example, jargon is pervasive.

Company 40

Company Companies Advertising Startup 40

Tech Zulu Event

OCTOBER 19, 2012

Facebook’s head of media and entertainment, Kay Madati, knows a thing or two about television. Advertising on Facebook before the launch of show, in the middle and during hiatus keeps engagement high, discovery and fandom higher. They all gather different metrics. The television industry gets it, they need Twitter.

Conference 78

Conference Beverly Hills Social Media Media 78

Tech Zulu Event

NOVEMBER 23, 2011

These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. I don’t have actual metrics, but from a random sampling taken over the past ten months on my own posts reshared by “Klout influencers”, I found the click-through-rate was around.02%

Social Network 106

Social Network Metrics Technical Review Sites 106

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. A lot of what we've been looking at are the metrics. What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

Tech Zulu Event

SEPTEMBER 13, 2011

How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. Defined Success Metrics – Know what you are trying to accomplish and set quantifiable goals. Data Data Data – You should live in data and know all important metrics inside and out.

Sites 61

Sites Marketing Social Media Tips 61

Tech Zulu Event

FEBRUARY 5, 2014

The company hopes to prepare advertisers for varying screen sizes. He mentions double and triple bottom-lined companies and tells us investors are starting to require metrics to see measurable social and global value. . Until then, we’ll be focused on gimmicky applications and entertainment.

Startup 95

Startup Google Education Venture Capital 95

SoCal CTO

NOVEMBER 10, 2009

to work on an entertainment-related technology project and have stayed ever since. This is a novel user interaction that embeds casual entertainment directly into the operating system experience, based on some fairly interesting underlying technology. and also to local advertisements. Details coming soon!) How did you do that?

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

MARCH 25, 2014

Addison McCaleb – Mediahound , making it easier for you to discover entertainment. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Alex Taub – Social Rank , Twitter metrics and engagement tool.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Tech Zulu Event

APRIL 14, 2014

MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. There’s aggregation, so like in the entertainment industry, audience measurement is huge. That portion we call data aggregation where you are looking at one metric across a lot of different data sources.

Startup 85

Startup Southern California Mobile Software 85

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347