MySpace, Google Renew Search, Advertising Deal

socalTECH

Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. According to the two, Google will continue to power MySpace's search and search advertising, and will also provide additional display advertising services for MySpace. The display ad deal includes participation in Google's Display Network and DoubleClick Ad Exchange. myspace google search advertising entertainment display

Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. 9:30-10p Networking.

Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. The post Beyond Entertainment | Social Media as a Tool for Marketers appeared first on TechZulu.

GumGum Founders Launch Ad Network Firm, Bedrock

socalTECH

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. The firm said that Bedrock allows publishers to create ads and allow advertisers to bid on those ads, on a cost-per-click basis. Tags: bedrock gumgum online advertising

Magic Ruby Takes On The Second Screen

socalTECH

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The firm said it will offer up its own advertising network aimed at second screen applications, plus tools and application development specifically around the second screen. magic ruby second screen entertainment advertising network

Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. This Panel will explore issues such as: How can companies best utilize social networking media?

Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

Triton Digital Acquires Omny Studio

socalTECH

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Omny Studio's customers include Cumulus Media, Entercom, Mediacorp, Southern Cross Austereo, Corus Entertainment, Mashable, Arabian Radio Network, Mamamia, along with others.

Demand 116

YouTube Marketing | Top 8 Tips to Increase Sales with Video

Tech Zulu Event

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. ” So they created the “ Loud Network ”, a variety of multicultural web series featuring content on lifestyle and music targeting males 18-34 years old.

Keep Your Finger On The Pulse | Pulse Conference At UCLA [Discount]

Tech Zulu Event

UCLA's Anderson School of Management would like to invite you to Their inaugural PULSE Entertainment & Sports Conference. PULSE is a day-long event that will bring together prestigious industry leaders and students to discuss current business trends and future innovations in digital media, live and filmed entertainment and everything in between.

UCLA 61

Blowing Up the World of Home Video Licensing

Tech Zulu Event

Normal people get paid every day by TV networks wanting to get a hold of stunts, pranks and home videos that tickle your funny bone. Networks are constantly looking for new material and are spread thin when having to scour the internet sea to find these tiny gems.

MediaShift Snags Clear Channel Media Vet As CFO

socalTECH

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. MediaShift, which provides digital advertising for private Wi-Fi networking providers, as well as for web publishers, said Baran was most recently Executive Vice President and CFO at Clear Channel Media and Entetaiment, heading up financial planning and operations for 850 nationwide radio stations.

Break Media Expands Into New Ad Verticals

socalTECH

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Among the new sites joining Break's advertising network are Justin.tv, RedOrbit.com, Spil Games, and WeGame.com. New verticals in its network include Business/Finance, College, Auto, Travel, Shopping, Parenting and Gaming sites.

Media 151

Snap, Time Warner Sign $100M Content And Ad Deal

socalTECH

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. According to the companies, Time Warner will develop and produce shows for Snapchat, from its wide range of networks and entertainment companies. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros.

Break Media Launches Ad Server Effort

socalTECH

Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. The firm said its new Apex proprietary ad server will allow advertisers to manage their advertising campaigns across Break's advertising network. Break said it reaches more than 100 million men every month through its network.

Break Enhances Video Ads

socalTECH

Los Angeles-based Break Media said Wednesday that it is expanding the number of video advertising options the site offers. The publisher of entertainment sites aimed at men, said it has added new HD-quality options, interactive pre-roll options, and expandable video ads, among other options. The firm said it will make the new ad options available across all of its properties and its network. Tags: break video advertising entertainment content

Sites 136

110K Tweets Per Minute, The Walking Dead, Nintendo TVii & More | AdAge Social TV Conference Recap

Tech Zulu Event

Facebook’s head of media and entertainment, Kay Madati, knows a thing or two about television. Advertising on Facebook before the launch of show, in the middle and during hiatus keeps engagement high, discovery and fandom higher.

Can you create a great customer case study?

Berkonomics

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years?

REACH | Disruptive Technologies Impacting the Future of Gaming [Live]

Tech Zulu Event

Scot has been an entrepreneur and executive responsible for the launch of several interactive entertainment ventures. At G4, Scot served as VP of Program Editorial and Internet, and developed, Produced, and Hosted G4TV.COM, the network’s interactive talk show.

The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Working in LA’s talent and entertainment industry and I’m bored?

GumGum Makes Images Profitable for Publishers

Tech Zulu Event

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It

Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising.

eHow 103

CreatorUp Links You With Top Filmakers & YouTube Creators To Make Awesome Web Series

Tech Zulu Event

Following graduate school, he worked in Film Finance and Sales at CAA, Creative Development at Vuguru (Michael Eisner’s multi-platform studio), and Content Partnerships at Blip Networks. Advertising Entertainment Marketing Blip CreatorUp Mike Tringe Sara Akhteh Vimeo YouTube

Web 98

Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Attending discussions at SMWLA week is a great opportunity to learn and mingle with some of the world’s top content creators, strategists and all around top-tier digital influencers in Los Angeles, the mecca of entertainment. The Future of Gaming Entertainment and Beyond.

TechZulu Top 2013 SXSW Panel Picks & More

Tech Zulu Event

Culture and Entertainment. Immersive Entertainment – Sensation to Imagination. Culture and Entertainment. Culture and Entertainment. Culture and Entertainment. Culture and Entertainment. Culture and Entertainment. Culture and Entertainment.

eBook 81

Dana White, Scott Monty, Guy Kawasaki and More | NMX Keynotes 2013

Tech Zulu Event

Under her leadership, Technorati Media has become a profitable integrated online media company with an advertising network, social rich media technology platform, and the internet’s largest blog directory.

TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

TVSync’s parent company Voible , has provided fingerprint protection technology to most major movie studios and TV networks since 2005. The new model includes viewing content — but adds interactivity, multiple screens, personalization, social networking, cloud streaming and mobility.

Break Launches Hispanic Site

socalTECH

According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. Break operates a network of various websites focused mostly on a younger, male audience and comedy and entertainment. The firm said the new site comes due to advertiser desire to connect with the Hispanic population in the U.S. Break said its network now reaches almost 110 milliocn unique viewers a month.

Sites 162

Take Back Your Internet, Leave Klout

Tech Zulu Event

Defining “Good” and “Great” are completely subjective to the audience you’re trying to reach, but for starters, the Internet should be filled with interesting, useful, intelligent, creative, helpful, informative, entertaining, or fun things.

SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

Merge Offline/Online Networks for Startup Success. Its that time again! The race to get your SXSWi panel to as many votes as possible so that you will be selected to present at the coming 2012 SXSW.

Guide 94

Interview with Nick Higgins, Joost

socalTECH

Nick Higgins: Adconion was founded six years ago as an advertising network. That was on the heels of CEO and Founder Tyler Moebius having several ventures into another ad network. There are lots of video ad networks.

Bionic Hands, Mind Control, and AI Oh My! | Techstars Disney Accelerator Class of 2015

Tech Zulu Event

Pundit lets creators host audio Ask Me Anything (AMAs) with their Twitter network, transforming the talk radio experience for the social media age. Advertiser Optimization. Techstars Disney Accelerator class of 2015 was announced yesterday.

Class 88

TechZulu Live to Premiere "TZLaw" at 5:15 p.m. PT Thursday, October 7, with IP Attorney Denise Grayson of "The Social Network"

Tech Zulu Event

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". She has specialized in entertainment and Internet law since 1998.

IP 87

Lootsie Links Gamers With Rewards

socalTECH

Lootsie said the company''s rewards program is aimed at helping advertisers better connect with game players, bypassing banners and pop-ups which are disliked by gamers--and instead, offering up all kinds of rewards for player who engage with advertisers. The company said it is already working with game developers Babaroga, First Post Studios, Matty Rich Games, One Spear Entertainment, Sabertooth Interactive, and Social Gaming Network (SGN).

Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. They dominate the media, have accrued millions of fans on social networks and have branched into retail, fashion, production and more.

Help 146