socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

JUNE 28, 2013

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. gumgum executive advertising entertainment hollywood' READ MORE>>.

GRP Partners 164

GRP Partners Entertainment Hollywood Advertising 164

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Tech Zulu Event

JUNE 26, 2013

Originally intended as an experiment in personal connections, Facebook has turned into a powerhouse platform that can be leveraged by just about any industry you can think of. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. It’s All in the Numbers.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. Greentoe is led by Joe Marrapodi (LBI Entertainment, Intermix) and Andrew Kurland (Deloitte). The funding came from Parker Thompson from 500 Startups/Dave McClure.

Angel 231

Angel Funding Venture Capital Entertainment 231

TechCrunch LA

SEPTEMBER 6, 2018

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

Help 115

Help Startup Activision Media 115

socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed. As part of the acquisition, the firm said it has changed its named to Ubermedia.

Idealab 196

Idealab Technology Council Southern California Pasadena 196

socalTECH

JANUARY 8, 2020

It gives us the ability to do what we love, which it to create engagement and content that people find entertaining, informative, and authoritative, and moves an audience, and introduces the right kind of selective sponsors and clients to that engaged audience, in a respectful way. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

DECEMBER 22, 2016

Los Angeles-based mobile ticketing platform Atom Tickets announced today that it has linked up with iHeartMedia , to give way thousands of free movie tickets every Friday for the next year. The giveaway is part of a national outreach by Atom Tickets. READ MORE>>.

Platform 100

Platform Entertainment Mobile Los Angeles 100

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

SoCal Tech Calendar

MAY 1, 2009

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. Thursday, May 7, 2009 -- Digital Hollywood Spring. See [link] (more).

Digital Hollywood 100

Digital Hollywood Hollywood Platform Entertainment 100

SoCal Tech Calendar

APRIL 30, 2009

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. Wednesday, May 6, 2009 -- Digital Hollywood Spring. See [link] (more).

Digital Hollywood 100

Digital Hollywood Hollywood Platform Entertainment 100

SoCal Tech Calendar

APRIL 29, 2009

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. Tuesday, May 5, 2009 -- Digital Hollywood Spring. See [link] (more).

Digital Hollywood 100

Digital Hollywood Hollywood Platform Entertainment 100

SoCal Tech Calendar

APRIL 28, 2009

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. Monday, May 4, 2009 -- Digital Hollywood Spring. See [link] (more).

Digital Hollywood 100

Digital Hollywood Hollywood Platform Entertainment 100

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Tech Zulu Event

DECEMBER 31, 2013

“Transmedia” however, is defined as is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. According to Wikipedia, it is not to be confused with traditional cross-platform media franchises, sequels or adaptations.

Entertainment 78

Entertainment Platform Media Advertising 78

TechCrunch LA

APRIL 23, 2018

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. ” That was a lie. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. We make it really easy for you to add tags before you post something to your own social platform, and before you send a quick reply to your friends on what you've bought.

Help 113

Help Commerce Platform Orange County 113

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Coull Entrepreneurs Get More Customers. <Break here> Skimlinks For The Video Age. .

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

NOVEMBER 19, 2018

As you know, today, video is one of the primary means of communications from a personal, corporate, and entertainment level. We are unique in being an open platform, that allows for all of these variations to happen. The second thing, is instead of being just a platform, we also have content partners pre-integrated.

Content 113

Content Startup Mobile Media 113

Tech Zulu Event

MAY 10, 2013

We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. Talenthouse will be opening up their platform containing over 20 million pieces of creative to assist participants in their development.

West Hollywood 104

West Hollywood Hollywood Design Entertainment 104

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. ” THE SALES PLATFORM.

Entertainment 98

Entertainment Advertising Startup Media 98

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? and entertainment as a whole is rapidly changing and growing.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Customized content. Stage and settle debate. Watch video metrics, track performance.

Metrics 79

Metrics Platform Web Content 79

Tech Zulu Event

AUGUST 29, 2013

We uploaded the photo to Instagram and Facebook, told our friends and family what an amazing flying experience we had, touting the airline, yet we missed the interaction with the brand itself and any response or kickback for their recommendation and advertising on their behalf. No, we are currently self funded but entertaining offers.

Advertising 98

Advertising Social Media Entertainment Media 98

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

JANUARY 23, 2014

If core audiences on core platforms are asking why they should care, there is a problem. Online video is a burgeoning industry that needs to validate itself as quickly as possible for financial reasons: advertisers need to know where to direct their dollars, and nothing says “me!” ” “Why should we care about these people?”

Technical Review 92

Technical Review Entertainment Content Class 92

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. When I joined the company, I found an amazing technology platform and analytics capability.

Content 189

Content Screening Mobile Customer 189

InfoChachkie

AUGUST 7, 2013

Entertainment." margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. Never heard of VidCon? Think "Consumer Electronics Show meets E! Fighting Nerds.

Course 190

Course Advertising Social Media Content 190

Tech Zulu Event

OCTOBER 24, 2013

Scot has been an entrepreneur and executive responsible for the launch of several interactive entertainment ventures. Scot has 15+ years experience developing product integration and interactive campaigns for major sports, entertainment and consumer brands. It generates revenues through Subscription, Virtual Currency and Advertising.

Technical Review 76

Technical Review Technology Activision Entertainment 76