Immersv Launches Virtual Reality Ad Platform

socalTECH

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. The startup--backed by Foundation Capital, Technicolor Ventures, Rothenberg Ventures, TenOneTen Ventures, CAA Ventures, All Mobile Ventures, 137Ventures, Gigi Levy, and others--says its platform is aimed at helping consumers discovery great virtual reality apps and entertainment, and also to help VR developers to monetize and distribute their content.

Digital Entertainment: Advertising, Distribution and the Consumer

SoCal Tech Calendar

Wednesday, May 5, 2010 -- Digital Entertainment: Advertising, Distribution and the Consumer. Santa Monica College and The City of Santa Monica bring together business leaders for an insightful discussion on Digital Entertainment.

3D Entertainment Summit

SoCal Tech Calendar

Tuesday, September 20, 2011 -- 3D Entertainment Summit. The 3D Entertainment Summit brings together thought leaders from around the globe to analyze 3D in all platforms  theatrical, home entertainment, gaming, advertising, and alternative content. See [link] (more

3D Entertainment Summit

SoCal Tech Calendar

Thursday, September 22, 2011 -- 3D Entertainment Summit. The 3D Entertainment Summit brings together thought leaders from around the globe to analyze 3D in all platforms  theatrical, home entertainment, gaming, advertising, and alternative content. See [link] (more

How Laudville Is Bringing Your Entertainment Life Together

socalTECH

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read.

3D Entertainment Summit

SoCal Tech Calendar

Wednesday, September 21, 2011 -- 3D Entertainment Summit. The 3D Entertainment Summit brings together thought leaders from around the globe to analyze 3D in all platforms  theatrical, home entertainment, gaming, advertising, and alternative content. See [link] (more

Bionic Hands, Mind Control, and AI Oh My! | Techstars Disney Accelerator Class of 2015

Tech Zulu Event

imperson provides an artificial intelligence platform enabling fans to have conversations with their favorite movie and TV characters. StatMuse is developing an artificial intelligence platform to help sports fans explore data using simple, natural language. Advertiser Optimization.

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GumGum Bolsters Advisors

socalTECH

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. Platinum Rye Entertainment books celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and PR events. gumgum executive advertising entertainment hollywood

Innovation Crush | How Starlight Runner Masters Transmedia Storytelling

Tech Zulu Event

Transmedia” however, is defined as is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. According to Wikipedia, it is not to be confused with traditional cross-platform media franchises, sequels or adaptations.

Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. LET’S TALK ABOUT ENTERTAINMENT. Imagine it.

Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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GumGum Makes Images Profitable for Publishers

Tech Zulu Event

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It

YouTube Marketing | Top 8 Tips to Increase Sales with Video

Tech Zulu Event

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans.

Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. The conference is primarily targeted to people with a passion for the YouTube platform.

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CreatorUp Links You With Top Filmakers & YouTube Creators To Make Awesome Web Series

Tech Zulu Event

Following graduate school, he worked in Film Finance and Sales at CAA, Creative Development at Vuguru (Michael Eisner’s multi-platform studio), and Content Partnerships at Blip Networks. Advertising Entertainment Marketing Blip CreatorUp Mike Tringe Sara Akhteh Vimeo YouTube

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. As media morphed into individually packaged pieces of content across platforms, viewing media on the couch (lean back) quickly became the old model.

Dana White, Scott Monty, Guy Kawasaki and More | NMX Keynotes 2013

Tech Zulu Event

Guy Kawasaki Talks About “Artisanal” Publishing, also covering a wide range of topics from using social media to build a Guy-like platform, the mega battle between Facebook and Google+, Apple versus Android religious issues, and the dumbest things you can do with social media.

SocialNightlife.com | An App for Venues

Tech Zulu Event

The platform has strong focus around the customer services of those at various venues, as that was an important piece to the puzzle per Co-Founder, Artin Nazarian. Everyone enjoys a good evening out on the town now and then.

Atom Tickets, iHeartMedia To Give Away Thousands Of Free Movie Tickets

socalTECH

Los Angeles-based mobile ticketing platform Atom Tickets announced today that it has linked up with iHeartMedia , to give way thousands of free movie tickets every Friday for the next year. According to the two, Atom Tickets will offer up those free tickets across iHeartMedia's radio stations and digital platforms, including giveaways through more than 500 radio stations in over 100 markets across the country.

REACH | Disruptive Technologies Impacting the Future of Gaming [Live]

Tech Zulu Event

Scot has been an entrepreneur and executive responsible for the launch of several interactive entertainment ventures. Scot has 15+ years experience developing product integration and interactive campaigns for major sports, entertainment and consumer brands.

How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space.

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Digital Hollywood Spring

SoCal Tech Calendar

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. Thursday, May 7, 2009 -- Digital Hollywood Spring.

Digital Hollywood Spring

SoCal Tech Calendar

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. Wednesday, May 6, 2009 -- Digital Hollywood Spring.

Digital Hollywood Spring

SoCal Tech Calendar

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. Tuesday, May 5, 2009 -- Digital Hollywood Spring.

Digital Hollywood Spring

SoCal Tech Calendar

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. Monday, May 4, 2009 -- Digital Hollywood Spring.

PostUp Buys UberTwitter, Becomes UberMedia

socalTECH

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. UberMedia is headed by Idealab's Bill Gross; Jon Kraft, who was most recently at BigStage entertainment, was a co-founder of Pandora, and has been very active locally with the Technology Council of SOuthern California, is now Chief Operating Officer of the firm.

Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. Building the Funny Or Die brand and social media platforms to where they are today.

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It’s Too Soon For YouTube Awards Shows

Tech Zulu Event

If core audiences on core platforms are asking why they should care, there is a problem. Online video is a burgeoning industry that needs to validate itself as quickly as possible for financial reasons: advertisers need to know where to direct their dollars, and nothing says “me!”

Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action.

Custom 231

REACH Connected Future: Gaming Recap

Tech Zulu Event

The inspiration to create Call of Duty vs Clash of Cans is very different on mobile. $$ and Advertisements. As blockbuster releases have become more high profile, and so have their advertisement budgets.

Interview with Jennifer Sargent, HitFix

socalTECH

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape?

SnapMyAd Wants You To Monetize Your Instagram Pics

Tech Zulu Event

We uploaded the photo to Instagram and Facebook, told our friends and family what an amazing flying experience we had, touting the airline, yet we missed the interaction with the brand itself and any response or kickback for their recommendation and advertising on their behalf.

Can Blip.TV Change The Indie Production Market On The Web?

Tech Zulu Event

has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. Advertisers now have the opportunity to sponsor channels, do home page take overs in addition to the standard banner space.

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