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Magic Ruby Takes On The Second Screen

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Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.

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How Laudville Is Bringing Your Entertainment Life Together

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In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. What is Laudville?

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses. See you there!

Hollywood 100
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Snapchat Rolling Out New Augmented Reality Lens For Underworld: Blood Wars

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According to Snapchat and Screen Gems, thec ompany behind the upcoming action/horror film, they will create the first ever sponsored, interactive 3D Lens, which will place Snapchatters inside an Underworld-themed environment. Screen Gems is part of Sony Pictures Entertainment. Screen Gems is part of Sony Pictures Entertainment.

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Total Immersion, Olympus Tie On Augmented Reality App

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Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. READ MORE>>.

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Interview with Patrick Kennedy, Sidebar

socalTECH

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We're really headed for three screens. We did a successful trial in 2008.

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