Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. The capability for a social app to monetize is now the new standard – like it or not.

Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment.

Celebrities in Social Media

SoCal Tech Calendar

Monday, September 19, 2011 -- Celebrities in Social Media. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads.

The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans.

Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment.

Future Forum ? Entertainment: The Convergence of Technology and Media

SoCal Tech Calendar

Wednesday, March 8, 2017 -- Future Forum – Entertainment: The Convergence of Technology and Media. The business strategy has gone to more vertical integration of companies who have cable, TV, and film arms, as well as theme parks and digital media. Burgeoning technologies like Virtual Reality (VR) and Augmented Reality (AR) are also emerging as the go-to for the gaming world and other forms of entertainment.

Digital LA – Hosts Go Digital: Specialties Panel Live

Tech Zulu Event

The expert host panelists will discuss how hosts can use digital to specialize in areas such as entertainment, fashion, health, news, etc. Advertising & PR Arts & Entertainment Events New Media Social MediaJoin Digital LA and TechZulu on Feb. 15 as we bring you a live panel discussion on Hosts Go Digital: Specialties!

News 80

Pepsi Co’s Bough crowns SXSWi the “Davos of Digital”

Tech Zulu Event

During our interview with PepsiCo's Bonin Bough at South by Southwest Interactive, the company's director of global social media enthusiastically called the conference the "Davos of Digital." Advertising & PR Arts & Entertainment Entrepreneurship New Media News Social Media SXSW 2011 Video Bonin Bough Breakout Band Davos Ellen McGirt Evil Genius Japan Pepsi Pepsi Max PepsiCo SupperShopper

YouTube Marketing | Top 8 Tips to Increase Sales with Video

Tech Zulu Event

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Nick Tran, Director of Social Media for Taco Bell.

Web TV Workshop Pro-Panel Series: Creating A Web Series From The Ground Up

Tech Zulu Event

Tags: Advertising & PR Arts & Entertainment Social Media Video Jeremy McMillan Kristyn Burtt Matt Bolish Michael Redford Carney New Media Pro Panel Series Social Media Damian Pelliccione The Web Files Web Series Web TV Workshop

Web 59

The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

And this in a nutshell, is what our lives as media consumers has turned into: a constant stream of impatience and auto-pilot interactions with ads. Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. Imagine it.

SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

For those who may be living under a rock and have no idea what SXSWi is, its five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space. Social + Location + Mobile = The Perfect Beer (Untapped). Its that time again!

Guide 94

SnapMyAd Wants You To Monetize Your Instagram Pics

Tech Zulu Event

We uploaded the photo to Instagram and Facebook, told our friends and family what an amazing flying experience we had, touting the airline, yet we missed the interaction with the brand itself and any response or kickback for their recommendation and advertising on their behalf.

Marketing The Funniest Site On The Internet With Patrick Starzan of Funny or Die

Tech Zulu Event

He is a marketing professional with over 8 years of extensive online and social media marketing experience. How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising.

Sites 70

Can Blip.TV Change The Indie Production Market On The Web?

Tech Zulu Event

has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. Embedded in the page are standard social media buttons like Facebook, Twitter, Disqus and good old fashion email as methods to recommend programming that you like.

Web 74

Take Back Your Internet, Leave Klout

Tech Zulu Event

Defining “Good” and “Great” are completely subjective to the audience you’re trying to reach, but for starters, the Internet should be filled with interesting, useful, intelligent, creative, helpful, informative, entertaining, or fun things.

Dana White, Scott Monty, Guy Kawasaki and More | NMX Keynotes 2013

Tech Zulu Event

TechZulu had the pleasure again this year to help bring all the New Media Expo (NMX) 2013 Keynotes sessions live. Amy Jo Martin Speaks about Social Communication, developing a proprietary equation to measure a brands Return on Influence (ROI).

Announcements from ImageCollect | Tremendous Growth

Tech Zulu Event

We’ve simplified our pricing, and API partners are now utilizing our technology in unique ways to fulfill a growing demand for entertainment imagery.”. However, to maintain quality, they’ve also kept their guidelines strict with capping circulation up to 250,000 and making it clear that their images are not to be used for advertising or promotional purposes.

Press 59

Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark.

Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

Help 152

SocialNightlife.com | An App for Venues

Tech Zulu Event

As we’re out we all like to indulge in our social media accounts with sharing updates, media, and check-ins. Is there a potential for a greater evening experience to be achieved based on our social actions? Everyone enjoys a good evening out on the town now and then.

GumGum Makes Images Profitable for Publishers

Tech Zulu Event

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. The old media companies were resistant to change. Big events can benefit from in-image advertising.

110K Tweets Per Minute, The Walking Dead, Nintendo TVii & More | AdAge Social TV Conference Recap

Tech Zulu Event

The West Coast biannual AdAge Social TV conference took place in Beverly Hills earlier this week. Elite media giants, agencies and brands flew in from around the country to discuss the rapidly changing and complex ecosystem evolving between the primitive television and social engagement union.

Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. Many executives from media powerhouses such as CBS and ad agencies like Saatchi and Saatchi were there to experience the lifestyle of the people they market to.

eHow 103

Bionic Hands, Mind Control, and AI Oh My! | Techstars Disney Accelerator Class of 2015

Tech Zulu Event

The ten companies in this year’s program represent a diverse cross-section of technologies, and are inspired by their visions for the applicability of these technologies in the media space. Advertiser Optimization. Techstars Disney Accelerator class of 2015 was announced yesterday.

Class 88

Tongal | Create Together & Earn Cash

Tech Zulu Event

Tongal is a website dedicated to those who have the passion to develop new and exciting video advertisements for companies. 250 to win the best idea for an advertisement and up to $25,000 for those with the best video. Creative thoughts are constantly processed in everyone’s mind.

Ideas 72

How Tal Siach Found The World’s Ugliest Facebook Profile

InfoChachkie

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. ’ It was funny to take this post and using social media to show that…this lawsuit doesn’t make any sense.

TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

There is a true renaissance happening in entertainment today, where the distribution channels of television and cable are being disrupted and transformed quickly into new models. Hyper contextualized advertising and granular measurements (like AdSense is to the web) will be established for TV.

Buzznet Joins With The Superficial

socalTECH

Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website. Buzznet will take over all advertising sales for The Superficial, along with providing engineering, design, and marketing support for The Superficial.

Gorilla Nation's Youthology Acquires TeenSpot.com

socalTECH

TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. Gorilla Nation said its Youthology arm will provide marketers with integrated marketing programs, including mobile, video, social media and rich display products, on the newly acquired site. gorilla nation youthology teenspot teenager advertising online internet

Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. Opening Party hosted by Demand Media with KCRW at the Viceroy. Saturday Night Closing Party by Media Temple. Media Partners.

It’s Too Soon For YouTube Awards Shows

Tech Zulu Event

Online video is a burgeoning industry that needs to validate itself as quickly as possible for financial reasons: advertisers need to know where to direct their dollars, and nothing says “me!” All the great YouTube, gaming and entertainment talent in the world still needs great direction.

NewFronts | Monetizing Digital Content [Live]

Tech Zulu Event

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM.

Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

TechCrunch, Forbes, PandoDaily, and other national and local media covered the fest, centered in Santa Monica and Venice at venues with views of the beach on picture-perfect sunny days. RT @OEInnovation #SBF why I live in #LA: intersection of #beach #tech #entrepreneur #entertainment. &

TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. Peter Csathy – CEO Manatt Digital Media Ventures, accomplished media and digital media entrepreneur.