socalTECH

NOVEMBER 17, 2009

Helping entrepreneurs succeed. An on-line community for entrepreneurs. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

FEBRUARY 13, 2013

Convertro , the online advertising analytics firm headed by serial entrepreneur Jeff Zwelling, said today that it has launched a new product to help marketers with that problem. Convertro's software then helps apply that information to retarget ads and present ads to users.

Southern California 159

Southern California Advertising Examples Web 159

socalTECH

FEBRUARY 9, 2010

Helping entrepreneurs succeed. An on-line community for entrepreneurs. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Redpoint Ventures (www.redpoint.com). Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

MAY 31, 2012

Earthlink founder and Southern California entrepreneur Sky Dayton is leading an angel investment in a new startup out of Stanford, which is developing a service which allows developers to track changes and extract information out of web pages. READ MORE>>.

Southern California 145

Southern California Web Advertising Activity 145

socalTECH

JANUARY 8, 2020

It gives us the ability to do what we love, which it to create engagement and content that people find entertaining, informative, and authoritative, and moves an audience, and introduces the right kind of selective sponsors and clients to that engaged audience, in a respectful way. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

socalTECH

NOVEMBER 11, 2010

Business.com had been the latest success for Southern California entrepreneur Jake Weinbaum, who built the firm from a domain name into a firm with over $50M in revenues in 2007. Tags: business business.com shutdown employment jobs donnelley local search marketing yellow pages advertisement. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. What has been the biggest lesson you've learned as an entrepreneur? Tell us about your company?

Bertelsmann 100

Bertelsmann Advertising Startup Santa Monica 100

socalTECH

JANUARY 18, 2019

The dealer didn't have much information or knowledge on how to get a charger installed, or where to go and find an electrician, and I figured that others also were experiencing this as well. We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

MARCH 30, 2017

What's wrong with the online advertising industry? We were just launching one of our previous startups, VidRoll, working on video training and video advertising, we started seeing all of the problems that the video and general ad industry was facing. We spoke with Ken to learn more about the company. What is MetaX? Why Blockchain?

Startup 100

Startup Advertising Google Education 100

socalTECH

SEPTEMBER 27, 2010

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. The service--currently only available on iPhone and Android--allows users to find reviews and information about consumer electronics products.

Incubator 239

Incubator Startup Web Technical Review 239

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? If you seen the entrepreneurs that disrupt big categories, they came at it from a very different approach, which is not iterative, but is transformative. Dave Fink: Neither Jonathan nor I came from a direct mail background.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

socalTECH

OCTOBER 25, 2010

As I was looking for products, I was compiling massive amounts of information, which I'd gathered looking for ski resorts, a private school for our kid, cities to live in, credit cards, web hosting companies, and so on. You'll see our sponsorships like those of Google--they'll be very clearly stated, and we won't be biased by advertisers.

Startup 210

Startup Advertising Examples Santa Barbara 210

socalTECH

OCTOBER 21, 2014

The initial idea, was we wanted to transform what a digital display was, after seeing that all of these digital displays in the shopping mall only showed information, but did not allow you to post information. media social advertising open software display entrepreneur startup interview nanxi' READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

MARCH 31, 2014

Bitvore (www.bitvore.com) has created a system which takes thousands of sources of data, and extracts intelligence out of it to create actionable information out of that vast stream of real time data. Bitvore is based in Irvine, and is backed by serial entrepreneur Yuri Pikover, as well as other angels.

Orange County 245

Orange County Startup News IBM 245

socalTECH

JUNE 23, 2011

Ryan is a serial entrepreneur, having previously co-founded email marketer NetCreations, and also has been an angel investor in local startups. I wanted to help bring some light to that without having it be advertising, which comes on as being disingenuous. First, for those not familiar with CauseCast, what is the company all about?

Causecast 222

Causecast Startup Content Education 222

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Our main goal is to get with the advertising networks, and we're now working with advertising networks in town.

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

AUGUST 15, 2014

You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. However, I really like algorithmic content recommendation, using machine learning and other crazy geek tech stuff to help provide information to consumers. Keith Bonnici: It was tough. READ MORE>>.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

JULY 20, 2011

The firm's CEO and co-founder, Jennifer Sargent , has an interesting background, most recently serving as an executive at Variety/Reed Business Information. As a result, consumers would go away after they hit that information. That ended up being a great training ground to learn about online advertising as a revenue stream.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

FEBRUARY 10, 2010

A few weeks ago, Rahul Sonnad --a serial entrepreneur who is best known for founding and selling thePlatform to Comcast--alternately confused and dazzled attendees at Twiistup, the Los Angeles tech conference, with a fake-stilted-Indian-immigrant and ukulele-singing-and-dancing studded pitch for his firm, Geodelic (www.geodelic.com).

Clearstone 124

Clearstone Incubator HTML Twiistup 124

socalTECH

FEBRUARY 10, 2011

The firm has a native, iPhone application which uses QR codes to drive user friendly, social modules for events, pulling up information, and much more natively in iOS. My hypothesis, is that hyperlinks are migrating into the real world, and that the world is moving past the web browser on the desktop to retrieve information.

Startup 233

Startup Tips Web Mobile 233

socalTECH

JANUARY 18, 2019

The dealer didn't have much information or knowledge on how to get a charger installed, or where to go and find an electrician, and I figured that others also were experiencing this as well. We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing.

Startup 133

Startup Custom News Customer 133

socalTECH

OCTOBER 10, 2013

In what is a fairly unusual move, last week, Tradesparq (www.tradesparq.com), a Chinese startup in the area of B2B trade information, said it was planning on setting up its operations here in Southern California, as part of an expansion and scaling of the company. Once you know the space, China really helps entrepreneurs. READ MORE>>.

Southern California 170

Southern California Startup SoCal CTO Hire 170

socalTECH

NOVEMBER 9, 2012

popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. Who are the top tech companies to work for in Los Angeles? Rubicon Project.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

FEBRUARY 1, 2011

However, one area has mostly been ignored, which is vertically focus, business-to-business information. Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Robert Flynn: Yes. plus range.

Startup 162

Startup Content Advertising Sites 162

socalTECH

APRIL 14, 2011

I'm in a position where I see a lot of interest deals, meet great entrepreneurs, and I'm kind of addicted to making investments in the web space. I think the financial vertical offers lots of native ideas, that aren't just display advertised based, because of all of our information and data. Generally, I make those when I sleep.

Ideas 248

Ideas Web Startup Content 248

socalTECH

JANUARY 18, 2011

An example of that is when the BP oil spill occurred, people started to search for information about old oil spills, like the Exxon Valdez. On page performance of advertising on a page is linked to the context and intent of a user. If you're coming from search, you're researching information.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

APRIL 21, 2017

If you think about it today, everyone is selling through Amazon, but Amazon keeps all of that customer information. But what they also did is figure out, is instead of talking about whether something is a good product, how it works, and how much it costs, they always have advertised how that product makes you feel. READ MORE>>.

Startup 145

Startup Product Custom Customer 145

socalTECH

MARCH 25, 2015

What we found at Youbet, after tens of millions of dollars of promotion and advertising, is that less than 1.15 The reason why, is it takes lots of information to do that--knowing past performance, that sort of thing. So what they did, is they passed the Wire Act, making taking betting information across state lines illegal.

Platform 100

Platform Develop Development Startup 100

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. That person would take your information, and either accept it and get back to you, and then place a bunch of phone calls to suppliers to see if could or couldn't be done. So where are you now?

Startup 174

Startup Metrics Custom Customer 174

socalTECH

OCTOBER 1, 2010

That way, you can start filtering back that information, and you're not just getting a random recommendation, you're getting that from people who are truly your friend or who you've chosen to follow. Tags: interview advertising media networking social referral business small facebook startup entrepreneur favrav.

Startup 193

Startup Newsletter Custom Customer 193

socalTECH

OCTOBER 5, 2011

There have been a couple of pieces of research on why, but one of the main reasons is lack of access to information. I was trying to figure out how to access the public, provide information, and educate them about addiction. The issue there, is there is a lot of research, but not enough information about that.

UCLA 204

UCLA Research Tech Coast Angels Offshore 204

socalTECH

JULY 23, 2010

Finally, how has the mix of your business changed--are you now more focused on the advertising end, or are you still doing the affiliate revenue ThisNext started out with? Our users are a highly desirable content for advertisers, and our brand advertising is growing quite well. Our pipeline is really exciting in that area.

Newsletter 165

Newsletter Sites Content Advertising 165

socalTECH

SEPTEMBER 30, 2009

For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly--this is Rick and my background--next generation infrastructure to support consumption of this media. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Rustic Canyon Palomar 153

socalTECH

JUNE 27, 2011

Part of our advertising, is we are sending people checks in the mail for $25, or $50. Ultimately, we expect those to be ad-funded by different advertisers involved in our platform. Those profiles don't have detailed information about our finances, but it does have your dreams, your goals, and the badges you have earned.

Startup 197

Startup Ideas Southern California Social Network 197

socalTECH

FEBRUARY 28, 2011

As part of those forums, users are now regularly posting links, videos, and other information to others. Adam Bruce, the founder of the company, also started Streetfire, which ended up as a web site with lots of views but which was difficult for advertisers to participate with. So, we created this channel to be more brand friendly.

Content 214

Content Startup Tool Advertising 214

socalTECH

SEPTEMBER 28, 2018

If you're a bricks-and-mortar retailer, looking for information on your customers, it's often very tough to figure out who's coming in the door. What we do, is we sit on that point-of-sale machine, and grab information on those transactions. We now have information on 200 million U.S. How do they solve that problem?

Startup 113

Startup Custom Customer Sales 113