socalTECH

DECEMBER 7, 2022

Los Angeles-based digital performance advertising firm Ad.net announced on Wednesday morning that it has acquired IntentX. Ad.net is backed by private equity investor Clarion Capital, and is led by CEO Jon Waterman. Financial details of the acquisition were not announced. IntentX was founded in 2019 by Mom Chan and Vamsu Putrevu.

Advertising 113

Advertising Equity Acquisition Los Angeles 113

socalTECH

JANUARY 12, 2011

San Diego-based private equity firm JMI Equity has backed Internet advertising firm Adknowledge , as lead on a $200M debt and equity financing round for that firm. As part of the investment, JMI Equity General Partner Brad Woloson has joined Adknowledge's board.

Equity 140

Equity San Diego Advertising Acquisition 140

L.A. Business Journal

APRIL 19, 2021

Santa Monica-based advertising technology company GumGum Inc. announced a new $75 million investment April 13 from the growth equity division of Goldman Sachs Group Inc.

Invest 130

Invest Santa Monica Equity Advertising 130

socalTECH

JULY 19, 2011

San Diego-based private equity firm JMI Equity has backed a provider of marketing services for the interactive TV market. According to New York-based BrightLine , it has scored a strategic growth investment from JMI Equity, with JMI Equity's General Partner Brad Woloson joining the company's board of directors.

Equity 145

Equity San Diego Invest Customer 145

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M Ryff is also backed by Valor Equity Partners and Moneta Ventures. in a funding round for its efforts, according to the company's investors. Ryff is led by founder and CEO Roy Taylor. Audent is also based in Los Angeles.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

JUNE 22, 2021

Los Angeles-based VideoAmp, which provides video measurement software for the advertising industry, said today that it has named Cameron Meierhoefer as Chief Product Officer. Meierhoefer was previously CEO of SignalFrame, and also had been COO of Comscore, where he spent more than 17 years.

Product 113

Product Anthem Advertising Equity 113

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M

Advertising 100

Advertising Class Equity Los Angeles 100

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Custom 220

Custom Customer Clearstone Journal 220

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

JUNE 25, 2013

Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. The firm recently raised $15M in a private equity funding from Insight Venture Partners. READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

MARCH 16, 2015

Los Angeles-based Triton Digital , the provider of software for the digital audio streaming market, has been acquired by private equity firm Vector Capital , the companies said today. triton digital vector capital merger acquisition private equity software audio streaming advertising' READ MORE>>. READ MORE>>.

Capital 100

Capital Equity Advertising Demand 100

socalTECH

DECEMBER 10, 2013

in a venture capital funding, in a combination of both equity and debt. PaeDae said the new funds will go towards the company''s expansion beyond a premium rewards network to an advertising and monetization platform aimed at brands and mobile app developers. network advertising mobile online rewards capital venture paedae'

Advertising 168

Advertising Mobile Venture Capital Equity 168

socalTECH

JUNE 10, 2014

All of the various units provide targeting and advertising services and technology to customers. Shopzilla is owned by private equity company Symphony Technology Group. connexity shopzilla bizrate rename businss unit advertising' READ MORE>>.

Advertising 138

Advertising Equity Los Angeles Activity 138

Tech Zulu Event

SEPTEMBER 11, 2013

Social analytics and personalization platform GraphDive has closed $2 million in its first ever equity round from Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital and angel investors Pejman Nozad, Ullas Naik and Scott Banister. $2 2 million equity round.

Equity 65

Equity Social Media Google Tool 65

socalTECH

APRIL 12, 2017

With all the hand wringing in the tech industry over gender balance and equity, here's one company that apparently has no issue: LA-based Evite , the online invitations service. According to Evite, women currently make up 59 percent of its total employees, and 52 percent of its senior leadership roles, which includes its technical positions.

Evite 179

Evite Company Companies Equity 179

socalTECH

NOVEMBER 2, 2010

Irvine-based Specific Media , which operates an Internet advertising network, has issued $5.3M in equity, according to a regulatory filing by the firm this week. According to the filing, the new equity came on October 27th. Tags: specific media internet advertising merger acquisition. READ MORE>>.

Enterprise Partners 140

Enterprise Partners Advertising Equity Media 140

socalTECH

JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. Financial terms of the buy were not disclosed. READ MORE>>.

Networking 153

Networking Glendale Advertising Acquisition 153

Tech.Co

MARCH 25, 2022

By ensuring their value isn't bloated, the company will net its employees better equity over time. They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising.

Advertising 118

Advertising Tool .Net Marketing 118

socalTECH

FEBRUARY 6, 2017

Los Angeles-based Internet advertising technology developer Social Reality announced late Friday that it has named Derek J. Morgan Securities, Thoma Cressey Equity Partners and Wynnchurch Capital. Ferguson to its board of directors. Ferguson has previously served at Victory Park Capital Advisors LLC, Maxim Partners, J.P.

Advertising 100

Advertising Equity Los Angeles Content 100

socalTECH

MAY 7, 2010

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Advertising Age reported that The Search Agency's 2009 revenues were $20.4M, and Covario's 2009 revenues were $8.8M. Tags: search agency covario advertising marketing.

Marketing 174

Marketing Southern California Santa Monica Advertising 174

socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Social Reality--which is traded OTCBB--said the $25M came in the form of a $20M credit facility from victory Park Capital, and $5M in equity from Siskey Capital LLC.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

FEBRUARY 2, 2017

The new accelerator says it will invest $120,000 in funding in comapnies in the accelerator for up to 6 percent equity, with a 100 day program to be held at R/GA's New York offices. The new effort is focused on growth-stage and early-stage startups, with an emphasis on improving the reation and delivery of mobile advertising.

Snapchat 100

Snapchat Startup Venice Advertising 100

socalTECH

JULY 17, 2013

Shopzilla said Aisle A will offer up display advertising across both its own shopping site (Beso, Bizrate, Shopzilla) as well as from premium partners. Shopzilla is owned by private equity firm Symphony Technology Group. shopzilla comparison shopping advertising display europe' READ MORE>>.

Advertising 138

Advertising Sites Equity Los Angeles 138

socalTECH

JUNE 15, 2010

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

Clearstone 232

Clearstone Santa Monica Advertising Blogging 232

socalTECH

MAY 11, 2016

Ventura, California-based The Trade Desk , the advertising technology developer led by Jeff Green, has raised $125M in a credit facility, according to the company. The new debt funding comes on top of $60M in equity raised from Wellington Management Company earlier this year. The revolving credit facility was led by Citibank N.A.,

Ventura 100

Ventura Advertising Equity Capital 100

socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

socalTECH

JULY 9, 2019

MomentFeed is venture backed by Level Equity, Signia Venture Partners, Draper Nexus and DFJ Frontier.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

SEPTEMBER 20, 2010

El Segundo-based Internet Brands , the Internet media firm headed by Bob Brisco, has been acquired by private equity firm Hellman & Friedman Capital Partners, in a deal worth approximately $640M. Tags: internet brands merger acquisition private equity advertising. The price is a premium of approximately 46.5 READ MORE>>.

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

socalTECH

FEBRUARY 22, 2012

Los Angeles-based SocialVibe , which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. SocialVibe has a unique advertising model, in that it awards game credits, donations to nonprofits, and other items to consumers who engage or share a brand's advertising.

Redpoint 150

Redpoint Advertising News Entertainment 150

socalTECH

MAY 10, 2011

Carlsbad-based Scentsa , a developer of an out-of-home advertising network, has scored a Series A funding from San Diego private equity fund Huntington Capital , Huntington said Tuesday. Size of the equity funding deal was not disclosed.

Funding 145

Funding San Diego Screening Advertising 145

socalTECH

FEBRUARY 5, 2014

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. rubicon project advertising merger exchange exit technology legalzoom openx spacex' READ MORE>>.

Legalzoom 157

Legalzoom OpenX SpaceX Southern California 157

socalTECH

APRIL 25, 2011

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. Greystripe was venture backed by Steamboat Ventures, Monitor Ventures, Peacock Equity, and Incubic Venture Capital, and was based in San Francisco.

Westlake Village 170

Westlake Village Steamboat Ventures Advertising Incubator 170

socalTECH

JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

Southern California 180

Southern California Chief Technology Officer Legalzoom OpenX 180

socalTECH

OCTOBER 10, 2012

Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. Zwelling is a serial entrepreneur, who has a number of very successful companies under his belt, including YLighting (acquired by a private equity firm) and EchoSign (acuqired by Adobe). READ MORE>>.

Product 145

Product Paid Search Advertising Technical Review 145