socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs. READ MORE>>.

Orange County 185

Orange County SoCal Southern California Social Media 185

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising West Hollywood Platform Content 183

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185

socalTECH

FEBRUARY 1, 2011

Roberty Flynn: We are building what we see as the next generation of business to business media. However, as we have seen in the last few years, traditional media has been failing. He has been blogging on a number of subjects, for example, eLearning. The target market was initially all of the sound work done in the media space.

Startup 162

Startup Content Advertising Sites 162

socalTECH

JANUARY 9, 2013

Miso Media. Miso Media's guitar learning app is changing how people learn music, listening to musicians, letting them know if they're playing the right notes, and teaching them how to play a guitar, all from their iPad. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

DECEMBER 11, 2018

When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. It will become an advertising product.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. The two we're disclosing right now are Jerry Neumann, who ran mergers and acquisition for Omnicom, and Josh Styleman, CEO of Reprise Media, which was sold to IPG and became their search product.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

DECEMBER 11, 2008

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web.

Westlake Village 100

Westlake Village Advertising Web Examples 100

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. That was my first time in buying and selling of digital advertising. Some artists are also using this for split and A/B testing.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

JULY 18, 2012

Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. For example, if someone is browsing a clip, they can see the origin of that, if it's a movie, and that can be linked to a DVD, or merchandise, or a T-shirt. What is the SnapCuts service? They can then share that across a social network.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. That was my first time in buying and selling of digital advertising. Some artists are also using this for split and A/B testing.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Our main goal is to get with the advertising networks, and we're now working with advertising networks in town.

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. For example, you can add $AAPL to separate the post from regular posts, which we pulled into our own search around that ticker. Our goal is to build a sustainable business. READ MORE>>.

Ideas 248

Ideas Web Startup Content 248

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. Richard Yen: We're fairly broad in respect to digital media.

Southern California 100

Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. Richard Yen: We're fairly broad in respect to digital media.

Capital 100

Capital Southern California Media Venture Capital 100

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

NOVEMBER 13, 2015

Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers. We work with a lot of brands who have tried advertising on mobile, but wanted a better solution than what's out there now.

Mobile 100

Mobile Culver City Startup Examples 100

socalTECH

FEBRUARY 11, 2014

every thing from smartphones to the network, video streaming for example over the Internet. Peter Marx: I think what we are seeing for most consumers, particularly through smartphones, is that shopping, ride services and transportation, and mobile advertising--all of those take place in the urban environment. Thanks, and good luck!

Los Angeles 203

Los Angeles Technology Startup Examples 203

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

socalTECH

APRIL 21, 2017

But what they also did is figure out, is instead of talking about whether something is a good product, how it works, and how much it costs, they always have advertised how that product makes you feel. You can get orders at a low cost in the beginning using things like social media. That's not relevant here, though TV does work.

Startup 145

Startup Product Custom Customer 145

socalTECH

AUGUST 15, 2012

For example, one of my favorite lists is "Adventures before leaving DC", which was a way for one of our users to organize the things they wanted to do in DC before moving to California. My background is I worked for consumer websites for two years, and digital agencies for two years, and I have a strong background in media.

Startup 153

Startup Advertising Los Angeles Mobile 153

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

SEPTEMBER 13, 2016

For example, they might decide to introduce people who are left handed and like the color blue. For example, ACG might join, and they might have a few chapters in Los Angeles, a few in New York, one in Chicago, and so we are growing by creating these small little galaxies and solar systems. Finally, what's next on your radar?

Startup 100

Startup ACG Organization Networking 100

socalTECH

JUNE 23, 2011

An example is one we recently launched with Virgin Mobile and Katy Perry, where we allow people to volunteer to help youth homelessness, track that with our patent-pending cause tracking and rewards systems, and where those volunteers can get tickets to a concert. However, you'll never see that in the media. You need a third profile.

Causecast 222

Causecast Startup Content Education 222

socalTECH

FEBRUARY 4, 2009

Peter Hoskins: Mania TV sells, produces, packages, and distributes original programming on the Internet and other new media platforms. We sell advertising and have been very fortunate to have the best brands advertise on our network. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

OCTOBER 1, 2010

For today's profile, we decided to talk with Taher Scherzay , Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow consumers to better tap the referral network of their friends. What's the idea behind FavRav?

Startup 193

Startup Newsletter Custom Customer 193

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Customer Networking 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Customer Networking 100

socalTECH

OCTOBER 19, 2018

Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. We had a good relationship with the team, and they are at the sweet spot where they understand media, small and medium-sized businesses, and it was a great fit. What's your background?

Help 133

Help IP Content Google 133

socalTECH

APRIL 15, 2016

For example, say you are shopping on a website like Helix Sleep. For example, at an Old navy store opening, people might receive free sandals for tweeting out about Old Navy on those machines. We spoke with co-founder Brett Bernstein. Explain how Gatsby works? Our primary, target audience are brands themselves.

Social Media 100

Social Media Social Network Examples Startup 100

socalTECH

FEBRUARY 28, 2011

The company was formed originally to use video as a conversational essence in the social media world. Adam Bruce, the founder of the company, also started Streetfire, which ended up as a web site with lots of views but which was difficult for advertisers to participate with. Bill Kelley: AutoStream is a relatively new company.

Content 214

Content Startup Tool Advertising 214