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Machinima Lays Off 42

socalTECH

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

Layoffs 159
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FameBit No More, Now YouTube BrandConnect

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FameBit , the online marketplace which had allowed advertisers to connect with YouTube influencers, is no more, and has been renamed YouTube BrandConnect , Google said on Tuesday. with over 25,000 subscribers.

Incubator 113
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Tongal To Crowdsource Feature Film

socalTECH

Tongal, which is backed by Insight Partners , has created a profitable business producing commercials for such marquee clients as Procter & Gamble, McDonald''s, Google, General Electric, LEGO, Ford, NASA and Microsoft. The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl.

Hollywood 189
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Good News For Content Creators: $5M Available From YouTube

socalTECH

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

Content 213
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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Matt Cooper: What we're really trying to do, is reshape the advertising space. All of digital advertising today uses Flash as a foundation technology.

Hollywood 100
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Five Startups Revolutionizing Music, In Southern California

socalTECH

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free. Music Mastermind.

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Digital LA - Digital Drinks @ Les Deux

SoCal Tech Calendar

Tuesday, November 18, 2008 -- For our next Digital Drinks, we're heading to Hollywood hot spot Les Deux! Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Attendees work at Sony Pictures, FOX Interactive, MySpace, Google, Yahoo!, Stop on by for informal casual networking.

Yahoo 100