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Rubicon Project Beats Google In Advertising Reach Report

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Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors. of the U.S. READ MORE>>.

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Demand Media Buys Two Firms, Renews Google Ad Deal

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Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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Veritone One Acquires Performance Bridge Media

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Costa Mesa-based Veritone One , a subsidiary of Veritone, said today that it has agreed to acquire Performance Bridge Media , a podcast advertising company. for Performance Bridge Media, plus up to another $5.0M Performance Bridge Media had $3.7M Performance Bridge Media had $3.7M Veritone said it would pay $6.0M

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Google's $500M Pharmacy Forfeit Sheds Light On Issues At Demand Media's eNom

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The forfeiture of $500M in revenues by Google to the the U.S. Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year.

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Nativo Snags Google Vet As VP of Product

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Los Angeles-based native advertising technology developer Nativo said this week that it has named Eugene Cherny, a former Google executive, as its new Vice President of Product. Nativo said that Cherny was previously manger of Google's TrueView In-display product, a native ad unit used on YouTube and Google.

Google 100
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Google Shuts Radio Advertising Efforts

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Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

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Rubicon: We're Second In Online Advertising Audience

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Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.