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NearWoo Connects With Google DoubleClick

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Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. nearwoo google doubleclick exchange local business advertising' The company is led by Jason Crilly. READ MORE>>.

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Google's AdSense, Developed In LA, Earned More than $7 Billion Last Year

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One of Southern California''s most successful--and unheralded--inventions for the Internet world earned online publishers more than $7 billion alone last year, Google said this morning. Google said that last year, alone, publishers earned more than $7 billion from AdSense ads. READ MORE>>.

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Google Googles In Marketing Experiment

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Google Googles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: google goggles neven vision recognition advertising brands marketing.

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Google Reports AdSense Revenue Split

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Search engine giant Google revealed today, for the first time, the revenue split the firm provides to publishers through its AdSense advertising program. According to Google, it pays out 68% of the revenue it collects from advertisers to publishers through AdSense, and about 51% for search advertisements.

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Demand Media Buys Two Firms, Renews Google Ad Deal

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Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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Google Goggles In Marketing Experiment

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Google Goggles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: marketing brands advertising recognition vision neven goggles google.

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Google's $500M Pharmacy Forfeit Sheds Light On Issues At Demand Media's eNom

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The forfeiture of $500M in revenues by Google to the the U.S. Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year.

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