socalTECH

OCTOBER 9, 2013

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. pureclick google display network advertising' READ MORE>>. pureclick google display network advertising' PureClick is led by Tim Rodgers. READ MORE>>.

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Google Networking Santa Barbara Advertising 157

socalTECH

OCTOBER 26, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized businesses place online ads, has strengthened its ties into Google AdWords today, saying it has been added to the Google AdWords Premier SMB Partner (PSP) Program. Google did not say how many partners have been added to the program.

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ReachLocal Google Woodland Hills Training 233

socalTECH

APRIL 26, 2011

Woodland Hills-based ReachLocal , the provider of local online marketing services to small and medium sized businesses, said Tuesday that it has become a global premier Google AdWords partner. The firm said the strategic partnership with Google will "accelerate the delivery" of Google's AdWords advertising to local businesses.

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ReachLocal Google Woodland Hills Advertising 229

socalTECH

AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

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Google Advertising Santa Monica SoCalTech 191

socalTECH

JUNE 18, 2013

One of Southern California''s most successful--and unheralded--inventions for the Internet world earned online publishers more than $7 billion alone last year, Google said this morning. Google said that last year, alone, publishers earned more than $7 billion from AdSense ads. READ MORE>>.

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Google Develop Development Southern California 198

socalTECH

FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

socalTECH

APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday.

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OpenX Google JavaScript Pasadena 100

socalTECH

FEBRUARY 6, 2014

Airpush , the mobile advertising firm headed by Asher Delug, is significantly bolstering its executive ranks, saying this week that it has added Matt Shaw, former Global Head of Mobile Display at Google, as its new Chief Revenue Officer. Airpush offers up mobile advertising and targeting technology, aimed at mobile apps.

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Google Yahoo Advertising Mobile 147

socalTECH

APRIL 15, 2016

Los Angeles-based native advertising technology developer Nativo said this week that it has named Eugene Cherny, a former Google executive, as its new Vice President of Product. Nativo said that Cherny was previously manger of Google's TrueView In-display product, a native ad unit used on YouTube and Google.

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Google Bertelsmann Product Advertising 100

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. startups from around the globe to grace the stage in front of Valley VCs, Google, Microsoft, Amazon, Salesforce, Vmware and more. socalTECH readers. Technology.

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SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MARCH 22, 2012

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. SodaHead, which was co-founded by former MySpace exec Jason Feffer, was one of nearly two dozen social sites who partnered with Google on the feature.

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Google Social Media Sites Advertising 160

socalTECH

JUNE 28, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

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Advertising Google Media Web 150

socalTECH

NOVEMBER 16, 2010

Google Googles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: google goggles neven vision recognition advertising brands marketing.

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Google Marketing Santa Monica Mobile 124

socalTECH

JULY 18, 2013

Los Angeles-based search marketing agency The Search Agency reports today that its research has found that Google''s cost-per-clicks on tablets has just exceeded those of desktops, for the first time. According to the firm, average table CPCs on Google are now 1.7 google advertising tablet desktop agency search'

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Google Advertising Research Report 133

socalTECH

OCTOBER 16, 2013

How much of the online advertising business is now being driven by smartphones and tablets? According to Los Angeles-based search marketing company The Search Agency , more than one third of the total clicks on Google are now being driven by smartphones and tablets. thesearchagency search online advertising paid google'

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Google Paid Search Statistics Advertising 147

socalTECH

MAY 24, 2010

Search engine giant Google revealed today, for the first time, the revenue split the firm provides to publishers through its AdSense advertising program. According to Google, it pays out 68% of the revenue it collects from advertisers to publishers through AdSense, and about 51% for search advertisements.

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Google Santa Monica Advertising Report 140

socalTECH

APRIL 15, 2010

Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business advertisers spent $2,201 in search advertising in Q1. READ MORE>>.

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Advertising Yahoo Google Report 192

socalTECH

FEBRUARY 24, 2015

The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. local business small advertising search' Pricing on the new tool was not announced. The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>.

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Advertising Product Yahoo Tool 100

socalTECH

JULY 14, 2010

Santa Barbara-based RingRevenue , the provider of pay-per-call technology headed by Jason Spievak, apparently is powering a trial by Google in its Google Affiliate Network. In news leaked out by Affiliate New Review, apparently Google is using RingRevenue on a trial of paying commissions for phone-based traffic. READ MORE>>.

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Google Santa Barbara Technical Review Advertising 182

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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Demand Google Media RSS 154

socalTECH

AUGUST 24, 2011

The forfeiture of $500M in revenues by Google to the the U.S. Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year.

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Google Demand Media Santa Monica 184

socalTECH

NOVEMBER 16, 2010

Google Goggles , the mobile visual recognition application being developed by search giant Google, said today that it has launched a new "marketing experiment" around Buick, Disney, Diageo, T-Mobile, and Delta Airlines. Tags: marketing brands advertising recognition vision neven goggles google.

Google 124

Google Marketing Santa Monica Mobile 124

socalTECH

FEBRUARY 9, 2021

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

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Advertising Startup Google Commerce 203

socalTECH

NOVEMBER 4, 2009

San Diego-based Brickfish , a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as its Vice President of Sales. Brickfish is venture backed by DCM, Draper Richards L.P., READ MORE>>.

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Google Sales Social Media Draper 140

socalTECH

OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer.

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Google Product Commerce Los Angeles 138

socalTECH

NOVEMBER 9, 2011

Entering an already crowded market for daily deals in Los Angeles, Google Offers , the daily deals site run by the Internet giant Google, launched today in the city, offering up a $14.00 Google Offers has been slowly expanding its territory, adding today Atlanta, Brooklyn, Chicago, and Houston, in addition to Los Angeles.

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Google San Diego Los Angeles Sites 140

socalTECH

AUGUST 5, 2009

Google's foray into the radio automation market has finally ended this morning, as San Francisco-based WideOrbit said it has acquired Google Radio Automation and related products. The sale ends Google's ill-fated foray into radio ads, which it began in January of 2006 with the acquisition of Newport Beach-based dMarc Broadcasting.

Google 100

Google Southern California Advertising Acquisition 100

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M READ MORE>>.

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ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

JUNE 16, 2020

FameBit , the online marketplace which had allowed advertisers to connect with YouTube influencers, is no more, and has been renamed YouTube BrandConnect , Google said on Tuesday. with over 25,000 subscribers.

Incubator 113

Incubator Google Advertising Los Angeles 113

socalTECH

JUNE 26, 2018

Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. OpenX says it already has a big presence in Japan, where it says it is already the second largest digital advertising exchange behind Google. READ MORE>>.

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OpenX Advertising Google Los Angeles 124

socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans. elections.

Snapchat 124

Snapchat News Venice Google 124

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced. AdGreetz--led by CEO and founder Eric Frankel--said the new software allows for deplying "hyper-personzlied" ads.

Platform 133

Platform Marketing Journal Google 133

socalTECH

JANUARY 28, 2009

Woodland Hills-based ReachLocal , which helps small businesses buy search engine advertising, has inked a strategic alliance with Google in the United Kingdom, the firm announced today. ReachLocal said that it has become an "Authorised Reseller" of Google's AdWords in the UK, through its UK site, ReachLocal UK. READ MORE>>.

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ReachLocal Google Woodland Hills Advertising 100

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

MARCH 18, 2019

Ventura-based The Trade Desk , which develops advertising technology, said Monday afternoon that it has added Lise Buyer to its Board of Directors. Buyer also has served at Google, serving as Director of Business Optimization before the company's IPO; she also had been at Credit Suisse First Boston and T. Rowe Price Associates.

Ventura 133

Ventura Class Advertising Google 133

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday.

OpenX 124

OpenX Tool Advertising Google 124

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience. READ MORE>>.

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Mobile Technology Advertising Google 138