socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

MAY 24, 2013

Los Angeles-based celebrity advertising firm Ad.ly more in funding, from GRP Partners and Siemer Ventures. helps match up celebrities with social media advertisers. CEO Walter Deph says that the company is really focused on driving engagement with brands and leveraging the real-time conversations on social media.

GRP Partners 159

GRP Partners Social Media Advertising Venture Capital 159

socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

Bertelsmann 174

Bertelsmann GRP Partners Advertising Tool 174

socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

Funding 170

Funding GRP Partners Social Media Advertising 170

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Advertising Startup 168

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile GRP Partners OpenX Advertising 140