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Local Corporation Launches Rich Media Ads

socalTECH

Irvine-based Local Corporation , the publisher of online business guides and directories, as well as operator of the Spreebird.com daily deals site, said today that it has launched a new rich media ad platform. READ MORE>>.

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Local.com Ties With Newspaper Publishing Co-op

socalTECH

Irvine-based Local.com , the operator of a network of local online business guides, said today that it has become a "preferred supplier" to PAGE Cooperative, a member-owned, cooperative buying association representing regional media publishers and newspapers.

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Citysearch Expands Ties With Idearc

socalTECH

West Hollywood-based Citysearch , the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertising from Idearc's Superpages.com site into its publishing network. READ MORE>>.

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Veoh In International Partnership

socalTECH

Los Angeles- and San Diego-based Veoh Networks, a provider of Internet video sharing services, said today that it has entered into a partnership with Axel Springer Digital TV Guide GmbH. According to Veoh, Axel Springer is in a strategic international partnership with the firjm, specifically in Germany.

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Interview with Wes Nichols, MarketShare

socalTECH

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

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Interview with Patrick Kennedy, Sidebar

socalTECH

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We are even looking forward at cable and satellite TV, and providing programming guides to people.

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Interview with Jonno Wells, Surfline

socalTECH

We're a business that has both advertising revenues and subscription, a blend of both. We had a though to market that directly, but it was just as the economy for advertising in print took a big hit. We decided to put that on hold until a better time for it, when maybe in the future print advertising is stronger than now.

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