socalTECH

JULY 17, 2013

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. According to PageWoo, its new NearWoo product helps small businesses identify, target, and acquire new customers, using geofencing and big data for targeting ads to those customers.

Advertising 173

Advertising Mobile Tech Coast Angels Pricing 173

SoCal CTO

JANUARY 28, 2010

He was struggling to find high quality developers in Los Angeles. Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. So my flip suggestion was actually not all that helpful. In fact, after a bit he gave up.

Web Development 167

Web Development Los Angeles Web Develop 167

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

SEPTEMBER 7, 2010

Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month.

Advertising 187

Advertising Networking Social Media Redpoint 187

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

Advertising 193

Advertising Clearstone Report Content 193

socalTECH

FEBRUARY 24, 2015

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. The new product includes both technology and consultants to help business owners with hands-on support. local business small advertising search' READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

JANUARY 2, 2014

To shortcut what has been an antiquated way of connecting consumers with attorneys, Los Angeles startup LawKick (www.lawkick.com) has created an online, easy way to match up clients with lawyers, through a set of simple questions and answers about different kinds of legal problems. It sounds like you have some angel funding?

Help 240

Help Startup CTO Hire Pricing 240

TechCrunch LA

SEPTEMBER 6, 2018

A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. Creators take a 60 percent cut of all revenue with the remainder going to Binary Bubbles, the Los Angeles-based startup behind the service.

Help 115

Help Startup Activision Media 115

socalTECH

SEPTEMBER 9, 2021

A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said its platform lets its users create their own custom media kits online. The startup was founded by Kieran O'Brien and Casey Adams.

Platform 140

Platform Advertising Los Angeles Media 140

TechCrunch LA

AUGUST 7, 2019

The Los Angeles-based syndicated podcasting platform, which counts athletes, politicians, talk radio, and reality television stars like Adam Carolla, Shaquille O’Neal, Steve Austin, Kaitlyn Bristowe, Dan Patrick, Spencer and Heidi Pratt, Jim Harbaugh, Ladygang, Dr. . We wanted to help solve these problems… for free.”.

Platform 237

Platform Advertising Los Angeles Networking 237

socalTECH

FEBRUARY 21, 2013

A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. READ MORE>>.

Mobile 199

Mobile Develop Development Help 199

socalTECH

APRIL 1, 2020

Los Angeles-based online advertising exchange Rubicon Project nd New York-baesd Telaria said this morning that the two companies have completed their previously announced merger. The two said the merged company is now the world's largest independent sell-side advertising platform. READ MORE>>.

Advertising 113

Advertising Los Angeles Platform Help 113

socalTECH

AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. OpenX develops software for online publishers, helping them to manage online advertising on their properties. Pricing on the new tool was not announced.

OpenX 113

OpenX Product Advertising Tool 113

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. Tags: metrix television advertising content testing rating. READ MORE>>.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. Finally, MySpace is co-run nowadays by Mike Jones, who founded Userplane and is an active angel investor in the area, and is an advisor for Launchpad LA. twitter tweets advertising.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M They wanted to lead our round, so we relocated to Los Angeles. in a seed funding round.

Help 133

Help IP Content Google 133

socalTECH

MAY 11, 2010

Irvine-based WebVisible , which helps small businesses place online advertising, said this morning it is in a big hiring push, and is immediately looking to hire over 75 employees across sales, IT, software engineering, and product design positions. The firm said it received more than 600 applications from that job fair.

Los Angeles 159

Los Angeles El Segundo Electronic Arts Java 159

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

DECEMBER 19, 2018

Los Angeles-based programmatic advertising platform provider The Trade Desk said on Wednesday that advertising technoloy platform developer PubMatic has selected the company's unified IT solutions on its sell-side platform. Financial impact of the win were not announced.

Advertising 113

Advertising Platform Los Angeles Help 113

socalTECH

FEBRUARY 15, 2018

Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts. Which NBA team is winning, on social media?

Social Media 124

Social Media Media Advertising Tool 124

socalTECH

NOVEMBER 21, 2012

Los Angeles-based online advertising provider SocialVibe is powering a new, web-based public service campaign to benefit Hurricane Sandy victimes, the company said yesterday afternoon. SocialVibe said the effort comes as part of a partnership with the Ad Council and United Way.

Help 147

Help Advertising Web Los Angeles 147

socalTECH

JULY 23, 2020

Los Angeles-based NOM , a developer of tools to ensure that advertisement for brands reach the right YouTube, video and social audiences, said on Thursday that it has named Brian Atwood as its CEO. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Tool 113

socalTECH

APRIL 26, 2019

Los Angeles-based digital advertising provider H Code , which offers up advertising for the U.S. America TV said the move will help it "elevate" the user experience of U.S. Hispanic market, has signed a new publisher, the company said Thursday. Financial details of the deal were not announced. READ MORE>>.

Networking 113

Networking Advertising Los Angeles Help 113

socalTECH

FEBRUARY 10, 2020

Los Angeles-based programmatic advertising provider Causal IQ said last week that it is expanding into Las Vegas, as part of an expansion to serve the casino-entertainment market. The company said the move will help it serve the tourism and gaming industry. Causal IQ is led by CEO Farshad Fardad.

Westlake Village 113

Westlake Village Entertainment Advertising Los Angeles 113

socalTECH

AUGUST 26, 2019

Los Angeles-based Podcorn , a new startup founded by former Famebit founders Agnez Kozera and David Kierzkowski, has raised $2.2M in a seed funding round for a new, podcast advertising venture, the company said on Monday. READ MORE>>.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

socalTECH

MARCH 25, 2020

Los Angeles-based Triton Digital , which provides technology to help the digital audio and podcasting industry with streaming and advertising, says that news and talk format streaming is growing as a result of the ongoing disruption due to COVID-19.

Technical Review 124

Technical Review News Report Metrics 124

socalTECH

FEBRUARY 23, 2021

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors.

Advertising 113

Advertising Los Angeles Platform Media 113

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. OpenX is based in Los Angeles. The software is available for free. READ MORE>>.

OpenX 124

OpenX Tool Advertising Google 124

SoCal CTO

OCTOBER 14, 2009

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

MAY 8, 2020

Los Angeles-based LiveXLive announced this morning that it has acquired Los Angeles-based PodcastOne , a subscription and advertiser-supported podcasting network. According to LiveXLive, the deal is worth $18.1M. LiveXLive said that PodcastOne produces over 350 episodes per week, and had gross revenues of $27.5M

Tips 113

Tips Los Angeles Acquisition Advertising 113

socalTECH

JANUARY 29, 2020

Los Angeles- and New York-based VideoAmp , which develops advertising technology, said this week that it has named Andrew Gaudin as the company's Chief Legal and Privacy Officer. The company said that Gaudin was most recently at a private practice that helped clients "ink global deals in a data and privacy-centric landscape".

Advertising 113

Advertising Media Los Angeles Funding 113

socalTECH

APRIL 11, 2019

Los Angeles-based FastPay , which provides receivables financing to help online publishers and media receive faster payment on their ad inventory, says it has linked up with Advantage Software , an agency management systems provider, in an alliance. Financial details of the link between the companies were not announced.

Software 124

Software Advertising Los Angeles Platform 124

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218