mind the information gap

Tech Coast Venture Network

Jeff Monday watch "mind the information gap" on vimeo. It's called Information Gap Theory. A hexagon is not very different from anything you've previously experienced, so a small gap in your information is formed. You quickly close the information gap and move on.

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DataPop Launches New Semantic Advertising Product

socalTECH

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). According to DataPop, its new product extracts relevant information from a retailer's product feeds, and uses that to present advertisements to customers. datapop semantic advertising advertiser targeting product google

Rubicon Project: Record Breaking Video Advertising After U.S. Election

socalTECH

Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. Presidential Election, as people have been turning to video for information on the aftermath of the election. rubicon project video advertising electionRubicon Project said that Election Day was the single biggest day in its company history in terms of video spend, with roughly 85% of that video on mobile.

Nativo Gets $3.5M For Native Advertising Technology

socalTECH

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Sponsored content/native advertising is the technique of interspersing information from sponsors or advertisers within a news stream or forum--in a way that it looks and feels like editorial. nativo venture capital advertising sponsored content in a Series A funding round, the firm announced Tuesday.

Demand Media Targets Food Advertisers

socalTECH

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Demand said it has created a special offering--which includes both premium video, contextual integration, and display advertising units--to help reach consumers on its site. Tags: demand media advertising food eating advertiser targeting livestrong ehow

KidZui Launches Advertising Platform

socalTECH

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. KidZui also said that it will provide parents with reports on kids interests--as well as links to relevant promotions and product information--based on when kids "like" content.

The Truth Behind Display Advertising: Adomic's Quest For Transparency

socalTECH

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why.

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. And now everybody is laying into in-stream advertising.

Specific Media Adopts Advertising Option Icon

socalTECH

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. Tags: specific media internet advertising privacy tracking

ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more.

How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. Why would a brand or advertiser want to work with Adly?

Autobytel Sees Online Advertising Revenue Plunge

socalTECH

Irvine-based Autobytel released its quarterly results Thursday, revealing that the firm saw a 35 percent plunge in its advertising revenue, and a 23 percent drop in leads referral revenues last quarter. Tags: automobile leads information autobytel advertising automotive The firm, which operates a series of automobile related sites, said it had a net loss of $15M on revenues of $14.2M in Q4.

magnify360 Launches Advertising Optimization Tool

socalTECH

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said its new Google Cost Optimizer automatically synchronizes with AdWords accounts, and provides campaign performance metrics to users about return on investment in individual keywords, cost per click, conversion rates, and other information.

Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Advertisers. The Most Informative Chip Technology Conference of the Year! Tags: advertisers sponsors

MySpace Signs Advertisers For Music Site

socalTECH

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. According to MySpace, McDonald's, Sony Pictures, State Farm, and Toyota will sponsor the site, which offers music videos, track downloads, information about music, and other music-related information.

The Mobile Majority Buys Qualcomm Spinoff Gimbal

socalTECH

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Gimbal's technology was used by brands, retailers, advertisers, venues, and out-of-home (OOH) networks to understand the movement of their customers. mobilemajority mobile majority merger acquisition qualcomm gimbal location information advertising

Mobile 109

Autobytel Invests In AutoWeb

socalTECH

Irvine-based online auto information and leads site Autobytel announced Wednesday afternoon that it has invested $2.5M in AutoWeb , a new, pay-per-click automotive advertising marketplace. advertising lead content information auto strategic investment capital venture autoweb autobytel Autobytel said it also has the option to invest an additional, $2.5M in AutoWeb as it grows.

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J.D. Power Buys Korrelate

socalTECH

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. power jdpower korrelate automotive information consumer sales advertising merger acquisition auto analytics software Westlake Village-based J.D.

Pearl, the healthcare spinout from LA-based AI startup, GumGum, raises $11 million

TechCrunch LA

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl.

Facebook Touts Countermeasures to Election Hacking: Are They Enough?

Xconomy

For example, advertisers will have to unmask their identities and reveal who’s funding their ads, Facebook civic engagement team member Samidh Chakrabarti wrote in a blog post. Facebook expanded its mea culpa on Monday for failing to prevent “bad actors” such as Russian entities from using the social media platform to distort democratic processes—notably the U.S. presidential election in 2016.

Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space.

Ten of Southern California's Top Software Companies

socalTECH

We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling. The firm's software helps advertisers target people looking for specific brands and details of a products.

Tech Industry Lobby Proposes Data Privacy Laws; Critics Call Them Weak

Xconomy

The tech industry, which reaps billions of dollars by harvesting personal data and using it to sell targeted advertising and other services, opened the door to federal data privacy regulations today in a proposal by ITI, a lobbying organization for tech companies.

Edmunds.com Launches First Ever, National Television Ad Campaign

socalTECH

Santa Monica-based online car information and shopping site Edmunds.com said this week that it has launched its first ever, national television ad campaign. Edmunds.com did not say how much it is investing in the television advertising campaign. edmunds national automobile information television branding marketing commercial

Geodelic Rolls Out Clear Channel App for Android

socalTECH

Santa Monica-based Geodelic , the developer of mobile location information applications headed by Rahul Sonnad, has rolled a new mobile application from Clear Channel. Tags: geodelic clear channel airport location based mobile information airline iphone flysmart android phone

Local Corporation Launches Pre-Roll Video Ad Network

socalTECH

Irvine-based Local Corporation said this morning that it has launched a new, pre=roll video network aimed at advertisers and publishers. The company said the new, pre-roll video network will offer advertisers access to over 350 websites, including its own Local.com site.

Triton Digital Wins Bloomberg Media

socalTECH

The two companies said that Bloomberg Media is using Triton's technology to delivery financial information and news audio listeners, including using Triton's digital advertising platform and analytics software. triton digital bloomberg audio streaming advertisingLos Angeles-based streaming media delivery provider Triton Digital has won the business of Bloomberg Media , the consumer facing arm of Bloomberg L.P., as part of a delivery, monetization, and measurement deal.

Media 153

FTC Queries Internet Providers on Consumer Data Collection and Use

Xconomy

The federal agency is interested in what relationships the ISPs might have that depend on or deal in advertising while drawing on consumer data for. The Federal Trade Commission, which has been digging into the privacy practices of tech giants Facebook and Google, is now training its sights on the internet service providers that bring us all our online content.

Evolve Media Partners With Viewability Audit Firm

socalTECH

Moat will provide Evolve Media with information on brand metrics for display and video ads, as well as information on viewability, to Evolve. evolve media viewability audit totallyher craveonline advertiser advertising content Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties.

Media 125

Local Corporation Launches New Mobile Ad Product

socalTECH

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local

Mobile 170

Four ways to find new business in the new year

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher.

Rubicon Project, Integral Ad Science Partner On Viewability Scores

socalTECH

Los Angeles-based online ad marketplace operator Rubicon Project and Integral Ad Science (IAS) said on Monday that the two are in a new partnership, where they will be providing third-party viewability scores for display and video advertising. The two said the deal will allow media buyers to make better informed pricing decisions for individual ad placements. scores science integral marketplace advertising video project rubicon

Greycroft Joins In New Round For PebblePost

socalTECH

Los Angeles- and New York-based venture investor Greycroft Ventures has joined in a new funding round for PebblePost , a startup which uses real time online information to send direct mail to users, as part of a $31M Series C funding. pebblepost venture capital direct mail programmatic advertising york greycroft

Autobytel Launches Mobile Site

socalTECH

Autobytel said it has created a new mobile website "developed from the ground up" to access the firm's automotive information, find local dealers, and more. Autobytel explained that Subaru of America will be the sponsor of the site during its launch, and will be the only advertiser on the new website until September. autobytel mobile website subaru automotive information auto

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