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DataPop Gets $1.7M

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Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M Tags: datapop venture capital search marketing advertising overture yahoo. in a Series A funding round, the company said this morning. READ MORE>>.

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Interview with Robert Blatt, MomentFeed

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But, in order to do that, they need a tremendous amount of information about location near where you are. It's that decision to use that information about places near you that has completely changed how those multi-location brands interact with consumers. Now that you have some new funding, what's the big goal for the company?

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