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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Such solutions combine the power of a video’s capacity to inform with a direct response ad’s ability to facilitate a desired action. This article originally appeared on Forbes HERE.

Customer 226
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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Provide all this information in an About page. Some folks like websites and blogs, and others prefer RSS feeds, email lists, Facebook pages, and Twitter feeds. Figure out what the most common questions might be and answer them in one place to minimize hassle. Craft an “About” page. Help visitors navigate.

Customer 160
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Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191
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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. <JG Such solutions combine the power of a video’s capacity to inform with a direct response ad’s ability to facilitate a desired action. <Break However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 133
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Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people ways to control which types of information they get and how often they get it. Topic customization.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. emerge and are there any lessons to be gained about the future?