SoCal Tech Calendar
AUGUST 24, 2011
dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Integrated marketing campaigns feature an enticing mix of content and location based information highly targeted to preferences and consumer habits. See [link] (more)
Both Sides of the Table
DECEMBER 5, 2010
What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. We all wanted intros.
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Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
socalTECH
SEPTEMBER 30, 2008
Advertising might be number three. Ultimately, I think we've got a pretty deep relationship with our users, and ultimately we want to get our users to pay for things as opposed to just making money from CPM advertising. Most social networking sites have a problem with having lots of pageviews, but advertising that isn't very valuable.
socalTECH
OCTOBER 15, 2008
This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.
Both Sides of the Table
DECEMBER 19, 2011
Colony’s presentation is intriguing (and worth a watch if you have a few minutes) because I love to see when informed people make arguments that are different than you ordinarily hear (and different from my own views). AJAX was one of the major drivers of the “dot com renaissance” that became known as Web 2.0.
Tech Zulu Event
SEPTEMBER 23, 2010
The production and marketing of the film (made from a script written by Aaron Sorkin based on the book "Accidental Billionaires" by Ben Mezrich) itself breaks new legal ground in the area of life rights, the First Amendment and Facebook's decision not to accept advertising for the film. Christina holds a B.A. and citizen engagement.
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