socalTECH

NOVEMBER 4, 2010

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

Advertising 160

Advertising Media Electronic Arts Journal 160

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. READ MORE>>.

Platform 133

Platform Marketing Journal Google 133

socalTECH

APRIL 30, 2013

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

Custom 220

Custom Customer Clearstone Journal 220

socalTECH

JUNE 22, 2012

Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media.

Journal 140

Journal Advertising Media Invest 140

socalTECH

OCTOBER 5, 2016

Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal. Financial details of the renewal were not announced.

Santa Monica 178

Santa Monica Journal Screening Media 178

socalTECH

MARCH 1, 2010

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

socalTECH

AUGUST 26, 2009

Beverly Hills-based Hydra LLC , an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of three of the four founding partners at the firm. which controls the company's board. READ MORE>>.

Beverly Hills 124

Beverly Hills Journal Advertising Los Angeles 124