socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed. funding round in November.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

AUGUST 3, 2011

Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections.

Product 157

Product Redpoint Social Network Advertising 157

socalTECH

JUNE 25, 2013

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

TechCrunch LA

JULY 26, 2022

Four years and hundreds of long lines later, the truck is still there, but the company is taking on what co-founder Nile Dreiling calls “a stale $40 billion donut industry ” by expanding its presence into brick-and-mortar locations in Los Angeles after raising $9 million in financing.

Los Angeles 183

Los Angeles Angel Culver City Startup 183

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Noah has what I believe he called “Thank You metrics”. Question is, how do we focus on community first when we have utility bills to pay.

Metrics 87

Metrics Email Startup Technical Review 87

TechCrunch LA

SEPTEMBER 7, 2021

But then Facebook became a more crowded platform, and the same happened with Google: more advertisers, higher CPM and a more competitive environment. And we’re using both our data science team and our creative team to build out and optimize on the front end around these quick metrics to get things moving.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. The objects we are focused on are out-of-home advertising. In that market, there are literally no ROI metrics.

Startup 220

Startup West Hollywood Metrics Entertainment 220

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. Influencers don’t always post what they agreed to, and many campaigns fall short of expectations due to a lack of actionable, metric-driven insights.

Social Media 40

Social Media Software Review Media Marketing 40

Tech Zulu Event

JULY 26, 2013

Founded during 2012 in Los Angeles (and Amplify alum), Squabbler believes the web can serve as the perfect platform for staging and settling debate. Watch video metrics, track performance. Stage and settle debate.

Metrics 79

Metrics Platform Web Content 79

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. We now have teams in our headquarters in Los Angeles, and offices in San Francisco, New York, London, Tokyo, and Bangalore.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Our Ace Scores are an overall score of advertising creative effectiveness.

Advertising 100

Advertising Palomar Startup Custom 100

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

APRIL 15, 2016

Los Angeles-based Gatsby (www.thinkgatsby.com) has come up with a way to combine both ways to promote social sharing, as well as reduce shopping cart abandonment, via discounts which change depending on your social influence and sharing activity.

Social Media 100

Social Media Social Network Examples Startup 100

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Rustic Canyon Palomar 153

socalTECH

OCTOBER 15, 2015

To get some insight into the growing world and business of e-sports, we caught up with Clinton Foy , a local venture capital investor at Crosscut Ventures in Los Angeles. Medium and long term, I am excited to see how this involves into a true sport, bigger on every scale and metric than the NBA or NFL. READ MORE>>.

Riot Games 100

Riot Games Southern California Invest Startup 100

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. A lot of what we've been looking at are the metrics. What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

socalTECH

JUNE 1, 2011

We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Our traffic metrics have been growing, and we're now up to over 2 million monthly uniques, and 7 million monthly page views. Although I've been in Los Angeles, my last company was actually based in Chicago.

Startup 195

Startup Platform Sites Java 195

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. And whereas we built a fantastic brand in our core market, launching in new markets meant starting from scratch.

Startup 286

Startup Technical Review Custom Customer 286

SoCal CTO

NOVEMBER 10, 2009

and also to local advertisements. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )? Who are some of your go to people in Los Angeles?

Product 150

Product Entrepreneur Social Media Google 150

socalTECH

JANUARY 30, 2017

Los Angeles-based exactly.me (www.exactly.me) is hoping to change that, with an app that connects you with other like minded individuals, based on your reaction to photos. While the company has raised money, they haven't taken any venture capital�it's all been from angels and other institutions.

Startup 100

Startup Social Network Southern California Mobile 100

Tech Zulu Event

APRIL 14, 2014

MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. That portion we call data aggregation where you are looking at one metric across a lot of different data sources. The domain was available and I went and got it and the rest is history.

Startup 85

Startup Southern California Mobile Software 85

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Alex Taub – Social Rank , Twitter metrics and engagement tool. Grant Delgatty – URB-E , the world’s smallest foldable electric vehicle. Morgan Intrator – Yoursigma, combining technology with classroom learning.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Launched in 2007 in Los Angeles by Adam Bernhard and Konstantin Glasmacher. Users: More than 280mm monthly users worldwide use its apps or see its advertising.

Venture Capital 217

Venture Capital Capital Metrics Competition 217