TechCrunch LA

OCTOBER 9, 2020

Mojiit, the Los Angeles-based company behind the popular avatar generation service Mojichat, has landed one of its highest-profile users with the launch of Odell Beckham Jr.’s Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene.

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Advertising Los Angeles Screening Activity 179

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APRIL 22, 2013

If you''re the developer of a mobile application targeted at young girls, how do you monetize that application? A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16.

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Mobile Media Advertising Networking 223

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NOVEMBER 11, 2016

Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. Rubicon Project said that Election Day was the single biggest day in its company history in terms of video spend, with roughly 85% of that video on mobile.

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OCTOBER 20, 2021

Los Angeles-based Snap said on Tuesday that it is launching a new, augmented reality advertising studio, which it is calling Arcadia. The new studio--which is not based in Arcadia, California, despite the name--will provide a team of experts focused on mobile augmented reality (AR) advertising for its brand and agency partners.

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Arcadia Advertising Los Angeles Mobile 202

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DECEMBER 7, 2014

Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. technology advertising hiring jobs growth majority mobile themobilemajority'

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Mobile Advertising Los Angeles Platform 147

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MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

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OpenX Mobile Advertising Software Development 174

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FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' READ MORE>>.

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OpenX Mobile Advertising Pasadena 168

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DECEMBER 11, 2014

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The company says it already has more than 20 engineers in its Los Angeles offices. videoamp video advertising venture capital ross mccray' READ MORE>>.

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Advertising Platform Anthem Santa Monica 138

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MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms did not disclose the names of those angel investors.

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Advertising Software Mobile Los Angeles 159

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JUNE 30, 2014

Los Angeles-based Spreeify , the advertising technology company led by Ruben Dua, has launched a brand new product today, offering up cloud-based mobile and display advertising. The company said its new advertising technology looks at social referrals, retargeting and other technology optimize real-time bidding.

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Mobile Product Advertising Los Angeles 147

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MAY 30, 2013

Los Angeles-based mobile ad network operator Airpush said this morning that it has reached $4M in monthly developer payouts, and over 90,000 live apps using its mobile ad network. Airpush also said it now has approximately 140 employees split between its Los Angeles and Bangalore offices. READ MORE>>.

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Mobile Advertising Los Angeles Tool 180

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MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

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Platform Mobile Advertising Los Angeles 124

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JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising. READ MORE>>.

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TechCrunch LA

FEBRUARY 19, 2020

Nuggetverse — Los Angeles-based Nuggetverse is creating a children’s media business based on its marquee character, Tubby Nugget. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. Wabisabi Design, Inc.

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Artificial Inteligence Social Network Los Angeles Snapchat 331

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JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. That arrangement will provide its advertisers and demand-side buyers to target ads, all based on data from Geopulse Audience. READ MORE>>.

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Tool Mobile Advertising Demand 173

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FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

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OpenX Mobile Product Advertising 100

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JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience.

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Mobile Technology Advertising Google 138

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JUNE 5, 2015

New York-based mobile ad platform developer Jun Group is expanding in both Orange County and Los Angeles, saying it is looking to tap into a hotbed of engineering talent in Orange County. The company also said it has bolstered its Los Angeles office with a new Account Executive, Michelle Dermer. READ MORE>>.

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Orange County Los Angeles Angel Software Development 100

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JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' READ MORE>>.

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Mobile Demand Advertising Platform 138

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AUGUST 15, 2016

Los Angeles-based mobile ad network operator Airpush is adding mobile device targeting and detection to its ad network, in a partnership with ad technology provider Afilias , the two said this morning. Airpush, led by Asher Delug, offers up an mobile ad network made up of over 150,000 apps on Android and iOS.

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Mobile Advertising Networking Los Angeles 100

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JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

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Advertising Social Network Los Angeles Content 183

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AUGUST 19, 2010

Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. USVP said that Hadl will remain in Los Angeles. Venture Partners, Hadl has been appointed as Venture Partner on the firm's Consumer Internet and Business Services investment team.

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Los Angeles Angel Santa Monica News 187

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FEBRUARY 21, 2013

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. READ MORE>>.

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Mobile Develop Development Help 199

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JANUARY 11, 2012

Los Angeles-based Mobile Roadie , the mobile app developer, is powering a new mobile app from hotel and nightlife operator Sbe , the firm reported today. Financial impact of the deal was not disclosed. READ MORE>>.

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Mobile Los Angeles Advertising Report 178

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JUNE 22, 2015

Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. The company said mobile managed revenue is expected to surpass $200M in its fiscal 2015. READ MORE>>.

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Mobile Advertising Los Angeles Activity 100

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MAY 24, 2012

Los Angeles-based ShareSquare , the developer of mobile marketing services founded by Matthias Galica, said today that it is targeting the restaurant industry with a new service called TacoGrid. which will feature menus from SinglePlatform, and tips and specials from Foursquare. READ MORE>>.

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Mobile Services Tips Sites 205

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JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. The new mobile offering uses a similar, real time trading marketplace to the firm's REVV platform.

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Mobile Advertising Los Angeles Platform 124

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JUNE 26, 2013

Los Angeles-based real-time ad marketplace operator Rubicon Project said today that it has launched a new product, letting publishers create their own private marketplaces for mobile ad inventory. rubicon project mobile advertising private marketplace' READ MORE>>.

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Mobile Advertising Los Angeles Platform 145

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OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. READ MORE>>.

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Mobile Services CPC GRP Partners 171

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MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

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Pricing Software Review .Net Advertising 113

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NOVEMBER 19, 2013

Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

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Southern California SoCalTech Dollar Shave Club Santa Monica 279

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JANUARY 15, 2010

Los Angeles-based Mogreet , the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. Tags: mogreet video marketing mobile advertising. READ MORE>>.

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Mogreet Mobile Marketing Santa Monica 187

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JUNE 30, 2020

Los Angeles-based Rubicon Project is no more, and has become Magnite , the company said this morning, after the completion of the merger between Rubicon Project and Telaria in April. The company says it is now the "largest independent sell-side advertising platform". READ MORE>>.

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Advertising Platform Los Angeles Mobile 113

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JANUARY 23, 2015

Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. Ninja Metrics'' backers include the Harvard Business School Angels and Tech Coast Angels. READ MORE>>.

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Metrics Mobile Tech Coast Angels Advertising 100

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APRIL 10, 2014

LeadBolt is based in Los Angeles and Sydney, Australia. With a growing reliance on mobile devices in our daily lives, more job opportunities open up as the industry grows. Job seekers may be lured by careers in the mobile field and as such may be equally as excited as they are intimidated by the ever-changing technology space.

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Mobile Tips High Tech Blogging 164

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MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions.

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Mobile Clearstone Advertising Equity 140

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NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. per share for TubeMogul.

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.Net Advertising Los Angeles Platform 185