TechCrunch LA

OCTOBER 9, 2020

Mojiit, the Los Angeles-based company behind the popular avatar generation service Mojichat, has landed one of its highest-profile users with the launch of Odell Beckham Jr.’s Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene.

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Advertising Los Angeles Screening Activity 179

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FEBRUARY 25, 2013

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

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Advertising Product Google Pricing 217

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APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. socialactive spreeify social networking advertising html5' Pricing on the new product were not announced. READ MORE>>.

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Platform Social Network Advertising Los Angeles 173

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MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

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Platform Mobile Advertising Los Angeles 124

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MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. READ MORE>>.

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Advertising Technology Funding Los Angeles 159

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JULY 2, 2012

Los Angeles-based SodaHead has tapped a digital advertising and marketing agency to represent its inventory on a real time bidding platform. According to engage:BDR, which operates the First Impression real-time bidding platform, SodaHead is adding its more than 10 million monthly unique visitors to its platform.

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Advertising Platform Los Angeles Sites 190

TechCrunch LA

FEBRUARY 19, 2020

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. Nuggetverse — Los Angeles-based Nuggetverse is creating a children’s media business based on its marquee character, Tubby Nugget. Wabisabi Design, Inc.

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Artificial Inteligence Social Network Los Angeles Snapchat 331

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JULY 21, 2014

Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms.

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Advertising Mobile Los Angeles Platform 138

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SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos. gumgum programmatic advertising image'

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Platform Advertising Los Angeles Sites 138

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MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

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OpenX Platform Software Review Technical Review 100

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JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Advertising Mobile OpenX Software Review 253

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JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

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OpenX Advertising Woodland Hills Technology 153

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JUNE 5, 2015

New York-based mobile ad platform developer Jun Group is expanding in both Orange County and Los Angeles, saying it is looking to tap into a hotbed of engineering talent in Orange County. The company also said it has bolstered its Los Angeles office with a new Account Executive, Michelle Dermer. READ MORE>>.

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Orange County Los Angeles Angel Software Development 100

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SEPTEMBER 9, 2021

A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said its platform lets its users create their own custom media kits online. The startup was founded by Kieran O'Brien and Casey Adams.

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Platform Advertising Los Angeles Media 140

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MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms.

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Pricing Software Review .Net Advertising 113

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JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

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Mogreet Platform Advertising Mobile 183

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MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Walter Delph: Marketers are still figuring this out.

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Social Media Advertising Media Metrics 237

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JUNE 30, 2020

Los Angeles-based Rubicon Project is no more, and has become Magnite , the company said this morning, after the completion of the merger between Rubicon Project and Telaria in April. The company says it is now the "largest independent sell-side advertising platform". READ MORE>>.

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Advertising Platform Los Angeles Mobile 113

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JANUARY 29, 2016

Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences.

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Platform Advertising Los Angeles Marketing 100

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JULY 10, 2020

Los Angeles-based advertising technology developer The Trade Desk says that its Chief Strategy Officer, Brian Stempeck, will step down from the firm on September 1st. e originally founded and ran the company's New York office, before moving to Los Angeles in 2018. READ MORE>>.

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Advertising Los Angeles Platform Angel 124

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DECEMBER 19, 2018

Los Angeles-based programmatic advertising platform provider The Trade Desk said on Wednesday that advertising technoloy platform developer PubMatic has selected the company's unified IT solutions on its sell-side platform. Financial impact of the win were not announced.

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Advertising Platform Los Angeles Help 113

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FEBRUARY 5, 2021

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group.

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Electronic Arts Hulu Advertising .Net 100

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NOVEMBER 19, 2009

Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising.

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Platform Media Malibu Advertising 133

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MARCH 10, 2016

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today.

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Platform Entertainment Content Los Angeles 100

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MAY 12, 2020

Los Angeles-based digital audio advertising provider Triton Digital said this morning that it has integrated its services with advertising technology firm Amobee. The company said it has integrated Amobee's demand-side platform with its programmatic audio marketplace.

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Advertising Content Demand Los Angeles 124

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APRIL 1, 2020

Los Angeles-based online advertising exchange Rubicon Project nd New York-baesd Telaria said this morning that the two companies have completed their previously announced merger. The two said the merged company is now the world's largest independent sell-side advertising platform. READ MORE>>.

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Advertising Los Angeles Platform Help 113

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AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

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Social Network Advertising Los Angeles Content 113

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AUGUST 5, 2015

Los Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The company also has a large suite of tools to deal with global advertisement demand. The funding came from Run Capital. READ MORE>>.

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Platform Advertising Tool Demand 100

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FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. based clients access to its programmatic platform. based clients access to its programmatic platform. READ MORE>>.

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OpenX Advertising Platform Los Angeles 159

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OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

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Platform Technology Advertising Web 173

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NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. per share for TubeMogul.

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.Net Advertising Los Angeles Platform 185

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JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M Rubcion Project said the technology developed by nToggle will be made available on Rubicon Project's platform in the coming months.

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Advertising Los Angeles Platform Technology 149

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JANUARY 6, 2020

Los Angeles-based digital audio and podcast advertising provider Triton Digital said today that its marketplace is now included in the Rubicon Project 's ad exchange, in a deal which will increase access to its digital audio and podcast supply. Rubicon Project is also based in Los Angeles. Scripps company.

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Los Angeles Advertising Platform Content 100

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OCTOBER 5, 2016

Los Angeles-based programmatic advertising company MediaAlpha , led by Steve Yi, says it has seen more than $100M in revenues, for the company's second year. The provider of programmatic advertising technology said it nearly doubled the size of its team in the past 12 months. READ MORE>>.

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Advertising Los Angeles Platform Media 164

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AUGUST 26, 2019

Los Angeles-based Podcorn , a new startup founded by former Famebit founders Agnez Kozera and David Kierzkowski, has raised $2.2M in a seed funding round for a new, podcast advertising venture, the company said on Monday.

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Seed Funding Advertising Platform Los Angeles 100

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FEBRUARY 23, 2021

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors.

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Advertising Los Angeles Platform Media 113

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DECEMBER 19, 2019

Los Angeles-based advertising technology developer and advertising marketplace operator Rubicon Project has merged with Telaria , a fellow online advertising company, in a stock-for-stock exchange. The deal will create what the two said will be the "largest independent sell-side advertising platform" in the market.

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