The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail.

AdQuick Adds $2.1M For Outdoor Advertising Marketplace

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Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. adquick outdoor advertising marketplace instacart venture capital marketmore in funding. The new funding came from Initialized Capital.

The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising.

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

Rubicon Project Powers Digital Jukebox Advertising Marketplace

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Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. rubicon project digital jukebox touchtunes market programmatic real time bidding advertising exchangeAccording to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

GumGum Analyzes Sports Teams Sponsorships, Advertising

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Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum, which is best known for its in-image advertising, said it has launched GumGum Sports , a new division of its GumGum Visual Intelligence arm, which uses computer vision technology to understand how fans are consuming sports content on broadcast TV, streaming, and social channels.

Building A Dream Team For Mobile Advertising, with Gradient X

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Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. We know that advertisers are looking to reach mobile users, whether they''re on phone or tablets. We have many years of display advertising experience.

Leadbolt Launches Mobile Advertising Exchange

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Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings. leadbolt mobile advertising exchange monetization connect Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace.

OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers. openx online advertising venture capital investment market software

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SodaHead Taps Digital Advertising Firm Engage:BDR

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Los Angeles-based SodaHead has tapped a digital advertising and marketing agency to represent its inventory on a real time bidding platform. sodahead engage advertising bidding marketing inventoryAccording to engage:BDR, which operates the First Impression real-time bidding platform, SodaHead is adding its more than 10 million monthly unique visitors to its platform. engage:BDR said that SodaHead's largest demographic is in the 18-24 range.

TurboTax Aims At Latino Market

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Intuit , which operates its TurboTax tax preparation software business from San Diego, says it is targeting the Latino market, with a new marketing campaign specifically focused on Latino empowerment. According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. turbotax intuit software marketing campaign advertising latino

H Code Launches Digital Marketing, Media Product

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Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more. hcode hispanic advertising digital media branded agency services

Pathmatics Gets $3M For Advertising Analytics Software

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Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. The company's software lets users figure out such things as what specific ads are being run by different advertisers, which ad networks have which customers, who different brands are buying impressions from, and other programmatic ad data.

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable.

SHIFT Aims At Social Advertising Analytics

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Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns. shift social advertising analytics software tools grapheffect

Unity Influence Gets $1M For Influencer Marketing

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Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". unity influence venture capital influencer marketing advertising machine learning artificial intelligence

The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. And now everybody is laying into in-stream advertising.

SHIFT, Gradient X Link Advertising Tools

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Two of LA''s growing online and mobile advertising advertising firms, SHIFT , and Gradient X , have tied together in a partnership, the companies said Wednesday. SHIFT, which operates a real-time advertising platform aimed at agencies and brands, and Gradient X, which offers up programmatic advertising tools for mobile, said they have integrated Gradient X''s product within SHIFT''s Open Marketing Cloud.

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Advertising Automation Goes Well Beyond RTB

Frank Addante

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry

Jetpack Gives a Boost to Mobile and Rich Media Advertising

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Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

Rubicon Project Extends To Out-of-Home Advertising

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Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday. rubibcon project home advertising billboards paper international bitposterAccording to Rubicon Project, its automation technology is being used in automation of ads in the UK, as part of a deal with outdoor media company BITPOSTER.

ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree.

OpenX Partners On Japanese Mobile Advertising

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Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year. openx japan japanese advertising exchange real time

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ValueClick Launches Political Advertising Product

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ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. The company explained that its new product allows marketers to acquire and influence campaign donors, volunteers and voters, allowing those marketers to specifically target registered voters and politically active Americans. valueclick politics advertising presidential elections network

Outcast Links With ECOtality On Advertising Network

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Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations.

KidZui Launches Advertising Platform

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San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. Mullen joins the firm from The Nickelodeon Kids & Family Group, where he was VP Sales and Marketing. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. kidzui advertising children kids browser software network

Automated Advertising Next Generation of CRM?

Frank Addante

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. It later expanded into customer service management, marketing, etc.

OpenX Sets Marketing Head

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Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

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The Truth Behind Display Advertising: Adomic's Quest For Transparency

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What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why.

The Trade Desk Names Chief Marketing Officer

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Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda joins The Trade Desk from fashion brand Tory Burch, where she had served as EVP and Chief Marketing Officer. trade desk advertising executive chief marketing officer susan vobejda tory burch

GraphEffect Ramps Sales, Marketing

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Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development. grapheffect executive facebook social networking advertising marketing sales

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Baboo Sets Sights On Digital Marketing

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A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. baboo startup digital marketing entertainment content hollywood brands advertising

Specific Media Ties With Advertising Analytics Firm

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Irvine-basd Specific Media , the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions , which measures advertising performance. Nielsen Catalina Solutions is a join venture of Nielsen and Catalina Marketing. specific media nielsen advertising performance

Rubicon Project, Zynga In Advertising Deal

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Los Angeles-based advertising marketplace operator Rubicon Project , and social games developer Zynga have inked a deal to let marketers access Zynga's premium guaranteed advertising inventory, according to the two. The deal will allow programmatic buyers to purchase inventory from Zynga through Rubicon Project's marketplace, including gamified and native ads. Financial arrangements between the two companies were not announced.

Tongal Names Chief Marketing Officer

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Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns.