Remove Advertising Remove Marketing Remove PPC Remove SEM
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity. Viral marketing. Viral marketing costs real money, but is often worth it.

SEM 95
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity. Pay per click (PPC). Viral marketing. Viral marketing costs real money, but is often worth it.