Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

socalTECH

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. OrangeSoda is a provider of online search marketing services and search engine optimization. The new offering will provide SEO services and content advertising services.

Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Perfect Market's software applies search engine optimization (SEO) techniques to help surface content--usually more evergreen topics popular with consumers--which normally would be buried deep in a publishers' archive library.

How to Get Your E-commerce Site Noticed In A Global Market

Tech Zulu Event

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy.

imFORZA Spins Out of The Design People

socalTECH

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. Tags: marketing internet acquisition merger mforza

Have you set your social media listening posts?

Berkonomics

You can do the same for the various social media and streaming sites at Mention.com or by subscribing to a tool like Tweetdeck.com. You will be able to control (to a degree) the placement of your name in the rankings with a little work one step beyond search engine optimization.

ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers. reachlocal expansion online advertising search marketing booking software

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

That is, of course, as long as what you are selling is the absolute best in your market.) Pay Per Click advertising. To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes.

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Covario Targets Mobile Web Sites

socalTECH

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

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Social Networking

Tech Coast Venture Network

Targeted Messages and Advertising. Higher Ranking with Search Engine Optimization. Tags: Branding Online Buidling Relationships Business Strategy Networking Online Networking Pre-Planning Online Presence Social Media Marketing Social media tools Manal Richa Social networking is not about technology or what you had for lunch. And it definitely is not about wasting time!

Covario Hires Bizdev VP

socalTECH

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. The firm also said it has promoted VP Products and Marketing Craig Macdonald to SVP, President, and Chief Marketing Officer. Johnson has also served at AOL Time Warner, Homebuilder.com, and Trader Advertising Media. Tags: semdirector covario advertising executive

Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. Tags: Tech Market Analysis The Web.

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TZ Startup Hot Seat | Joey Flores CEO of Earbits

Tech Zulu Event

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever.

IBM’s Watson Analyzes Kanye West’s VMA Speech for Character Defects

Tech Zulu Event

Julio Fernandez has been a pioneer in online marketing for over a decade. Mr. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects.

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Interview with Lolita Carrico, Gloss Network

socalTECH

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites.

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. If you benefit from true word-of-mouth marketing, consider yourself lucky.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. and also to local advertisements.

Interview with Robert Flynn, Aggregage

socalTECH

As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. He found it was difficult to build an audience up, and really looking into the whole search engine optimization necessary for this kind of long tail content. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue.

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IBM’s Watson Analyzes Kanye West’s VMA Speech for Character Defects

Tech Zulu Event

Julio Fernandez has been a pioneer in online marketing for over a decade. Mr. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects.

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