Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

socalTECH

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. OrangeSoda is a provider of online search marketing services and search engine optimization. The new offering will provide SEO services and content advertising services.

Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Perfect Market's software applies search engine optimization (SEO) techniques to help surface content--usually more evergreen topics popular with consumers--which normally would be buried deep in a publishers' archive library.

How to Get Your E-commerce Site Noticed In A Global Market

Tech Zulu Event

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy.

imFORZA Spins Out of The Design People

socalTECH

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. Tags: marketing internet acquisition merger mforza

ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers. reachlocal expansion online advertising search marketing booking software

Have you set your social media listening posts?

Berkonomics

You can do the same for the various social media and streaming sites at Mention.com or by subscribing to a tool like Tweetdeck.com. You will be able to control (to a degree) the placement of your name in the rankings with a little work one step beyond search engine optimization.

Covario: Paid Search Spending Up

socalTECH

San Diego-based Covario , a provider of paid search and search engine optimization software, reported this week that its analysis has found that major U.S. advertisers have upped their spending on paid search by almost 8 percent in Q3. The firm--which has been running a quarterly analysis of paid search spending--said it is expecting 10 to 15 percent growth in 2010. Tags: covario paid search engine advertising

Covario Targets Mobile Web Sites

socalTECH

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO).

SEM 86

Social Networking

Tech Coast Venture Network

Targeted Messages and Advertising. Higher Ranking with Search Engine Optimization. Tags: Branding Online Buidling Relationships Business Strategy Networking Online Networking Pre-Planning Online Presence Social Media Marketing Social media tools Manal Richa Social networking is not about technology or what you had for lunch. And it definitely is not about wasting time!

10 Ways To Highlight The Credibility Of Your Website

Startup Professionals Musings

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

eBook 72

Covario Hires Bizdev VP

socalTECH

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. The firm also said it has promoted VP Products and Marketing Craig Macdonald to SVP, President, and Chief Marketing Officer. Johnson has also served at AOL Time Warner, Homebuilder.com, and Trader Advertising Media. Tags: semdirector covario advertising executive

Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. Tags: Tech Market Analysis The Web.

News 313

Gary Vaynerchuk: You’re Either Positive or You’re Not

Tech.Co

How will voice assistant devices change the game for advertisers/marketers and SEO rankings? I think of it as disrupting search altogether. Your search engine optimization doesn’t matter when the search engine doesn’t matter.

SEO 91

10 Keys To A Killer-First-Impression Website Rollout

Startup Professionals Musings

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

eBook 78

7 Reasons For Your Startup to Skip Stealth Mode

Startup Professionals Musings

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. This takes time, and is more valuable than any advertising you can buy.

10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

Take advantage of social media and free websites for marketing. Site marketing is easily extended through blogs, Twitter, Facebook and social media. Don’t sign up for outside search-engine optimization, public relations or other experts until your business is generating revenue.

10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling.

7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links. Expect to spend your limited budget on marketing.

8 Initiatives To Increase Your Business Growth Curve

Startup Professionals Musings

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners.

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank).

Ten Tips to Make Your Startup Website Memorable

Startup Professionals Musings

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Tips 94

Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Viral marketing.

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling.

TZ Startup Hot Seat | Joey Flores CEO of Earbits

Tech Zulu Event

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever.

Stealth Mode Entrepreneurs Only Increase the Risk

Startup Professionals Musings

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. This takes time, and is more valuable than any advertising you can buy.

Why It’s Not Healthy To Be A Stealthy Startup

Startup Professionals Musings

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. This takes time, and is more valuable than any advertising you can buy.

Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement.

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IBM’s Watson Analyzes Kanye West’s VMA Speech for Character Defects

Tech Zulu Event

Julio Fernandez has been a pioneer in online marketing for over a decade. Mr. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects.

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Interview with Lolita Carrico, Gloss Network

socalTECH

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites.

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. If you benefit from true word-of-mouth marketing, consider yourself lucky.

Custom 186